Spotify Wrapped: A Holiday Tradition
Last year, 120 million users shared Spotify Wrapped to their social profiles, boosting Spotify's organic awareness. Spotify Wrapped lived at the intersection of tech, music, and culture. The data-sharing feature was a marketing tool and a way to engage their passionate users.
Building https://t.co/XVXKXGoujR to $50k/mo. Tweets about the journey. Author of The Underdog Paradox.