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A Game-Changer for the Beauty Industry: Aesop's Transformation

Aesop, the Australian skincare brand, transformed the beauty industry with its unique philosophy and eventually sold for $2.5 billion. Learn how the brand stood out for its minimalist packaging, emphasis on natural ingredients, and commitment to sustainability.

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Eli Weiss

Sr Director CX & Retention @jonesroadbeauty. Building brands that put the customer 1st + sharing learnings. Prev @drinkOLIPOP etc. Newsie: https://t.co/0J5ayusFEG
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