What is Ignored by the Media but Will be Studied by Historians?

What is ignored by the media -- but will be studied by historians?

Here's 7 more examples: pic.twitter.com/QzNn8wljYL

— George Mack (@george__mack) March 29, 2023

1. The Aging Population Crisis

70% of countries are below the required population replacement levels.

You need a 2.1 fertility rate to maintain a population:

• US = 1.64

• Germany = 1.53

• Japan = 1.34

• China = 1.28

• Korea (below) = 0.84 🤯 pic.twitter.com/pY8GVYsPyT

— George Mack (@george__mack) March 29, 2023

2. The Lost Lockdown Generation

• Reading ability in the USA is the lowest in 30 years

• Maths scores are the worst since tests began in 1969

• 50% rise in mental health emergency room visits for young people

This has been swept under the rug. pic.twitter.com/A4jYNsLUX4

— George Mack (@george__mack) March 29, 2023

3. The BRICS overtook the G7 in GDP this week

BRICS = Brazil, Russia, India, China, SA (+ Bangladesh, Egypt and UAE)

G7 = Canada, France, Germany, Italy, Japan, UK (+ EU)

"It's no longer developed & developing world. It's ascending & descending world" - @balajis pic.twitter.com/E06IhonU22

— George Mack (@george__mack) March 29, 2023

4. The Rise Of Obesity In America

You can only appreciate this epidemic by watching this video... pic.twitter.com/FhgDqb8iSX

— George Mack (@george__mack) March 29, 2023

There's a lot of talk about the Wealth Gap between the rich and poor...

The "Diet Gap" is barely discussed.

• 29% of the world's population faces hunger and food shortages.

• 38% of the world's population is overweight or obese. (Set to rise to 51% in the next 12 years)

— George Mack (@george__mack) March 29, 2023

5. The Video Game Industry Is Bigger Than You Think

The gaming industry is bigger than all music, TV, and film combined.

It has outearned music and entertainment for the last 8 years! pic.twitter.com/dMViwXifih

— George Mack (@george__mack) March 29, 2023

6. Inflationary Industries vs Deflationary Industries

• Why are hospital services and college tuition fees getting more expensive?

• Why are TVs and software getting cheaper? pic.twitter.com/Q4jjuiFvGb

— George Mack (@george__mack) March 29, 2023

7. The Rise Of The Leveraged Creator

There's no such thing as "mainstream media" anymore

Instead, there is "legacy media" & "new media"

The only thing that gives the "mainstream media" power is the legacy language of "mainstream media"

This is the Emperor's New Clothes pic.twitter.com/PwjaCTZxJE

— George Mack (@george__mack) March 29, 2023

• When it comes to new media, faces & personalities are outranking brands.

• Branding in marketing started in the 1500's.

• Meanwhile, human facial recognition dates millions of years - which is why there's such a power law to individual creators. pic.twitter.com/LO1XSzezWM

— George Mack (@george__mack) March 29, 2023

This trend has been replicated across cultures.

Lebron James has more followers than the NBA, NFL, MLB, NHL, MLS and WNBA combined. pic.twitter.com/hkzcegM4ob

— George Mack (@george__mack) March 29, 2023

Prediction:

The biggest marketing competitors to Coca-Cola + McDonalds will be creator brands.

1. It's harder to build a Mr. Beast audience than is to create a burger

2. There's no moat - so whoever has the best advertising wins

3. They can acquire customers cheaper

— George Mack (@george__mack) March 29, 2023

This was a sequel to the original piece:

Hopefully, this was more of a Godfather 2 kinda sequel than most terrible sequelshttps://t.co/s5OXfO3ILS

— George Mack (@george__mack) March 29, 2023

PS. I write a newsletter called Clouds & Dirt.

Clouds = Big Ideas, Mental Models, Marketing
Dirt = Trends & Tactics

A recent study (It's 2023 - nobody asks for sources) suggested that not signing up is the biggest deathbed regret.https://t.co/du72StsxKu

— George Mack (@george__mack) March 29, 2023