Surviving the Client Service Industry

Surviving the Client Service Industry.

How Two Typos Almost Cost Me My Job and the Importance of Paying Attention to Details:

— Marketing Max (@MarketingMax) April 1, 2023

Firstly, when I said two typos almost got me fried, that wasn't a joke.

Early on in my entrepreneurial career, I kept running ads with typos, and clients were getting upset...

— Marketing Max (@MarketingMax) April 1, 2023

So I contacted an alumnus of my university who was working at a big ad agency for feedback.
And you know what she told me?

"Any more than two typos for a client is grounds to be fired"...

That was the last time I ran an ad with a typo.

But it got me thinking.

— Marketing Max (@MarketingMax) April 1, 2023

Would I create ads for my own agency with typos?

Of course not.

So why did I keep doing it for my clients?

It's not like I was doing it on purpose.

And then it hit me.

I was too wrapped up in the macro results.

Did the ad perform well?

Were we getting a good ROAS?

— Marketing Max (@MarketingMax) April 1, 2023

And don't get me wrong, these are important.

But I was overlooking the micro details...

If you've worked with clients, you've probably experienced this.

They notice the small details that you miss.

And it makes sense.

— Marketing Max (@MarketingMax) April 1, 2023

It's their business and reputation on the line, so of course, they will be more meticulous.

But the truth is, it's also YOUR business and reputation on the line.

You should be applying the same level of scrutiny and quality control as they do

"Two typos is grounds to be fired"

— Marketing Max (@MarketingMax) April 1, 2023

So how do you make sure you're not making these mistakes?

Quality control.

This needs to be built into your business culture.

Small details get missed by one person; sure, it happens.

But missed by 2 or 3 people?
Unlikely.

This is where SOP's come into play.

— Marketing Max (@MarketingMax) April 1, 2023

No person in your business should be working in total isolation.

There should be a process by which another person reviews every single piece of content.

A fresh set of eyes is much more likely to pick up on minor details than a person more concerned with the macro outcome.

— Marketing Max (@MarketingMax) April 1, 2023

A Quick Break To Say

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— Marketing Max (@MarketingMax) April 1, 2023

Every client is your only client.

Complacency can creep in when you're working with multiple clients.

Instead of applying 100% of your attention to one client, you split your attention across multiple.

Less attention and care means more mistakes.

— Marketing Max (@MarketingMax) April 1, 2023

If this is happening, it's likely a sign you've either.

• Got too many clients
• Scaled too fast
• Neglected SOP's

You should be giving every single client the same care and respect; if you can't, you need to find ways to fix it quickly.

— Marketing Max (@MarketingMax) April 1, 2023

Now some strategies on how you can start to minimize these mistakes.

And keep in mind this won't be an overnight fix.

This is a process that you continually update and refine.

Starting with the most obvious (which everyone should use)

— Marketing Max (@MarketingMax) April 1, 2023

1: Grammarly

It’s never perfect, but 9/10 times it’ll pick up mistakes you might have missed.

Think of it as having a proofreader constantly checking your work.

— Marketing Max (@MarketingMax) April 1, 2023

2: Checklists

Create a checklist (or SOP) for content, and follow it.

When writing copy, something as simple as…

• Draft
• Edit
• Submit
• Feedback
• Finalize

…will reduce mistakes dramatically.

— Marketing Max (@MarketingMax) April 1, 2023

3: Proper planning

Mistakes happen under pressure, and I get it; the nature of entrepreneurship is that you're under pressure a lot.

But proper planning will reduce this pressure.

Make sure you give yourself plenty of time to complete the work properly.

— Marketing Max (@MarketingMax) April 1, 2023

4: Feedback

This goes without saying, but asking for feedback constantly is the only way you'll improve.

The best way to minimize mistakes is by having someone else point them out to you.

— Marketing Max (@MarketingMax) April 1, 2023

Be gracious with yourself; it's impossible to be perfect.

It's about reducing the frequency and creating strategies that minimize your likelihood of making mistakes.

Why? Because details matter, and consistent small mistakes will seriously damage your reputation.

— Marketing Max (@MarketingMax) April 1, 2023

Summary:

You should be looking at the big picture, but in doing so, you can’t neglect the small details.

Set up systems, use the tools available, create a plan, and stick to it.

— Marketing Max (@MarketingMax) April 1, 2023

By making some of these small changes, you'll be surprised how quickly you reduce mistakes and build a better reputation.

— Marketing Max (@MarketingMax) April 1, 2023

Thank you for reading!

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— Marketing Max (@MarketingMax) April 1, 2023