How to Get the Right Clients as a Freelance Web Designer or Developer

Clients.

Without them, you don't have a freelancing business - you have a hobby.

If you're a freelance web designer or developer, here are some ways to get clients.

🧵

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Too many freelancers focus on “getting clients.”

Instead, your focus should be on getting the “right clients."

This CAN make all the difference 👌

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Who are the “right clients”?

✅ Clients who you are passionate about helping.
✅ Clients who see value in your services and pay you accordingly.

Nobody wants to work with a client who:

❌ Doesn't pay
❌ Has a lot of demands
❌ Treats you like they own you

Tips 👇

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Focus on these 4 things:

• Brand Identity
• Niche vs Generalizing
• Portfolio Website
• Pricing Structure

— Kyle Prinsloo (@kylepdotco) March 28, 2023

1. Brand Identity

- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition)

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Good Examples of a USP:

✅ “I create stylish e-commerce websites for fashion brands.”

✅ “I create affordable 1-page websites for small businesses in 1 day.”

✅ “I help dentists get more patients - guaranteed.”

These USPs state who your ideal clients are 👍

— Kyle Prinsloo (@kylepdotco) March 28, 2023

2. Choose a Niche 🔥

Niching down means you’ll create websites for a specific niche like:

- Health and Fitness
- Coffee Shops
- Optometrists
- Solar Companies
- Nutritionists
- Lawyers
- Ecommerce

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Pros of niching down?

⚡ You can charge more.
⚡ Quickly establish yourself as an expert.
⚡ You spend less time looking for clients. Instead, they come to you.
⚡ Allows for a targeted client outreach strategy.

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Deciding on a niche:

You need to consider one aspect or a combination between:

- Desire/Interest/Passion (Enjoyment factor)
- Experience
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort)

— Kyle Prinsloo (@kylepdotco) March 28, 2023

3. You Need a Portfolio Website

A portfolio website is the new online resume.

You need to SHOW what you've DONE.

Not just TALK about what you can DO.

— Kyle Prinsloo (@kylepdotco) March 28, 2023

No experience?

→ Ask friends/family
→ Offer a website design for a low price
→ Do websites for free
→ Buy domains and create website examples

Get work experience and testimonials.

✅ Social proof
✅ Credibility

— Kyle Prinsloo (@kylepdotco) March 28, 2023

4.) Pricing Strategy

Read this 👇https://t.co/uQEIFdQub1

— Kyle Prinsloo (@kylepdotco) March 28, 2023

🍔 Takeaway:

✅ Focus on the RIGHT Client
✅ Build a Personal Brand
✅ Have a USP
✅ Choose a Niche
✅ Build a Portfolio
✅ Have the RIGHT Pricing

Now here's how to use this to get clients 👇

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Getting Your First Client as a Web Developer 🔥

Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:

→ Google Ads
→ Facebook Groups
→ Linkedin Outreach
→ Freelance Platforms
→ Manual Outreach

— Kyle Prinsloo (@kylepdotco) March 28, 2023

1. Google Ads:

Google AdWords is an effective tool to get clients as a web developer. 🛠️

Search terms you should consider bidding on are:

- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"

Add your [niche] for better results

— Kyle Prinsloo (@kylepdotco) March 28, 2023

2: Facebook Groups

Facebook groups can be a very powerful marketing tool 🛠️

There are two ways to use Facebook groups to sell your services:

1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members.

— Kyle Prinsloo (@kylepdotco) March 28, 2023

3. Linkedin Outreach

- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad

— Kyle Prinsloo (@kylepdotco) March 28, 2023

4. Freelance Platforms

There are 100's of job platforms to find work or earn a side income through freelancing.

I used Fiverr.

— Kyle Prinsloo (@kylepdotco) March 28, 2023

How I turned $5 into 5 figures on Fiverr:

- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website
- I upsold to a $1,000+ monthly retainer

— Kyle Prinsloo (@kylepdotco) March 28, 2023

5. Manual Outreach

Use Google Maps to get clients.

Here's a step-by-step walkthrough:https://t.co/tly7J8jNRF

— Kyle Prinsloo (@kylepdotco) March 28, 2023

For more reading on this topic:https://t.co/U8oVmq2Ova

— Kyle Prinsloo (@kylepdotco) March 28, 2023

Hope this helps! ❤️

— Kyle Prinsloo (@kylepdotco) March 28, 2023