How to Get the Right Clients as a Freelance Web Designer or Developer
As a freelance web designer or developer, it's important to focus on getting the right clients - those who are passionate about helping, value your services, and pay you accordingly. Here are some ways to get the right clients.
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Kyle Prinsloo
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Clients.
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Without them, you don't have a freelancing business - you have a hobby.
If you're a freelance web designer or developer, here are some ways to get clients.
🧵 -
Too many freelancers focus on “getting clients.”
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Instead, your focus should be on getting the “right clients."
This CAN make all the difference 👌 -
Who are the “right clients”?
— Kyle Prinsloo (@kylepdotco) March 28, 2023
✅ Clients who you are passionate about helping.
✅ Clients who see value in your services and pay you accordingly.
Nobody wants to work with a client who:
❌ Doesn't pay
❌ Has a lot of demands
❌ Treats you like they own you
Tips 👇 -
Focus on these 4 things:
— Kyle Prinsloo (@kylepdotco) March 28, 2023
• Brand Identity
• Niche vs Generalizing
• Portfolio Website
• Pricing Structure -
1. Brand Identity
— Kyle Prinsloo (@kylepdotco) March 28, 2023
- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition) -
Good Examples of a USP:
— Kyle Prinsloo (@kylepdotco) March 28, 2023
✅ “I create stylish e-commerce websites for fashion brands.”
✅ “I create affordable 1-page websites for small businesses in 1 day.”
✅ “I help dentists get more patients - guaranteed.”
These USPs state who your ideal clients are 👍 -
2. Choose a Niche 🔥
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Niching down means you’ll create websites for a specific niche like:
- Health and Fitness
- Coffee Shops
- Optometrists
- Solar Companies
- Nutritionists
- Lawyers
- Ecommerce -
Pros of niching down?
— Kyle Prinsloo (@kylepdotco) March 28, 2023
⚡ You can charge more.
⚡ Quickly establish yourself as an expert.
⚡ You spend less time looking for clients. Instead, they come to you.
⚡ Allows for a targeted client outreach strategy. -
Deciding on a niche:
— Kyle Prinsloo (@kylepdotco) March 28, 2023
You need to consider one aspect or a combination between:
- Desire/Interest/Passion (Enjoyment factor)
- Experience
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort) -
3. You Need a Portfolio Website
— Kyle Prinsloo (@kylepdotco) March 28, 2023
A portfolio website is the new online resume.
You need to SHOW what you've DONE.
Not just TALK about what you can DO. -
No experience?
— Kyle Prinsloo (@kylepdotco) March 28, 2023
→ Ask friends/family
→ Offer a website design for a low price
→ Do websites for free
→ Buy domains and create website examples
Get work experience and testimonials.
✅ Social proof
✅ Credibility -
4.) Pricing Strategy
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Read this 👇https://t.co/uQEIFdQub1 -
🍔 Takeaway:
— Kyle Prinsloo (@kylepdotco) March 28, 2023
✅ Focus on the RIGHT Client
✅ Build a Personal Brand
✅ Have a USP
✅ Choose a Niche
✅ Build a Portfolio
✅ Have the RIGHT Pricing
Now here's how to use this to get clients 👇 -
Getting Your First Client as a Web Developer 🔥
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:
→ Google Ads
→ Facebook Groups
→ Linkedin Outreach
→ Freelance Platforms
→ Manual Outreach -
1. Google Ads:
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Google AdWords is an effective tool to get clients as a web developer. 🛠️
Search terms you should consider bidding on are:
- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"
Add your [niche] for better results -
2: Facebook Groups
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Facebook groups can be a very powerful marketing tool 🛠️
There are two ways to use Facebook groups to sell your services:
1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members. -
3. Linkedin Outreach
— Kyle Prinsloo (@kylepdotco) March 28, 2023
- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad -
4. Freelance Platforms
— Kyle Prinsloo (@kylepdotco) March 28, 2023
There are 100's of job platforms to find work or earn a side income through freelancing.
I used Fiverr. -
How I turned $5 into 5 figures on Fiverr:
— Kyle Prinsloo (@kylepdotco) March 28, 2023
- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website
- I upsold to a $1,000+ monthly retainer -
5. Manual Outreach
— Kyle Prinsloo (@kylepdotco) March 28, 2023
Use Google Maps to get clients.
Here's a step-by-step walkthrough:https://t.co/tly7J8jNRF -
For more reading on this topic:https://t.co/U8oVmq2Ova
— Kyle Prinsloo (@kylepdotco) March 28, 2023 -
Hope this helps! ❤️
— Kyle Prinsloo (@kylepdotco) March 28, 2023 -
If you found this helpful:
— Kyle Prinsloo (@kylepdotco) March 29, 2023
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