From Under 100 Followers to 380K: 6 Perspective Hacks
Writing online can be difficult, but it's not impossible. After 9 months of writing with no success, this blog writer found 6 "perspective hacks" that helped them grow to 380K followers and a 70K reader newsletter. Learn what changed and how you can do the same.
Dickie Bush 🚢
I talk about digital leverage | Helped over 10,000 people start writing at https://t.co/t2IzOoWzcu | Former @blackrock trader turned digital builder
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After 9 months writing online:
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
• I had under 100 followers
• I wrote blogs no one read
• I was ready to give up entirely
But in the 2 years since then, I've added 380k followers & grew a newsletter to 70k readers.
So what changed?
These 6 "perspective hacks" ↓ -
1. In the beginning, no one is watching—and that's a good thing.
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
At first, I thought to myself:
"No one is reading this. What's the point?"
And this bummed me out & held me back for a while.
But then, I reframed it into an advantage.
Here's how: -
The fact no one was reading in the beginning was my beginner advantage.
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
It was like taking shots in an empty gym.
I could put in reps & improve my craft without pressure from a constant stream of eyeballs.
Ironically, this made growth easier—which leads to the 2nd realization: -
2. Think in percentages, not absolutes
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
In the beginning, the numbers are small.
• 1 like
• 2 replies
• 6 followers
It's hard to feel like you're making any progress.
Luckily, a little bit of mathematical "trickery" can get you through this early growth "slog."
Here's how: -
There are two ways to look at growth:
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
• Absolute changes
• Percentage changes
So going from 3 to 6 followers is either:
+3 followers
+100% follower growth
Which of these is more motivating?
Clearly the second one!
So in the beginning, apply "percentages" to your metrics. -
3. Realize: no one on Earth is thinking about you as much as you think
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
I still remember the first time I hit publish.
I expected a wave of criticism from every single person I ever met to pour into my inbox.
But much to my surprise, that didn't happen.
Here's what did: -
I hit publish on that first blog post—and heard nothing but the internet's crickets of indifference.
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
Turns out, these people I thought would read every word (mostly my high school friends) were way too busy thinking about themselves.
And now I think about this graphic daily: pic.twitter.com/GHms3ZtHFK -
4. I do not need to be an expert—I just need to be one step ahead of someone else
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
In the beginning, I had a massive case of impostor syndrome.
I'm not an "expert" in anything—why would anyone listen to me?
But then I reflected on my own learning style and realized: -
People don't want to learn from "experts."
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
Why?
Because most "experts" are out of touch with beginners.
Instead, it's much easier to learn from someone a few steps ahead of you.
It's why 3rd graders always love to learn from 4th graders (not 8th graders).
Now for the last 2: -
5. Optimize for progress, not perfection
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
I thought before I started writing, I needed to have:
• The perfectly designed blog
• The perfectly optimized note-taking system
• The perfectly planned content calendar
Turns out, I didn't.
Here's why: -
Chasing the "perfect" system is nothing but procrastination disguised as productivity.
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
Truth is, you have no clue what the ideal system looks like—so you're going to waste hours building & rebuilding it.
And if this sounds like you, come back and read this thread later: https://t.co/ySNv1BKbV8 -
6. Don't compare my step 1 to someone else's step 9—especially on something that compounds exponentially.
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
Lastly, I remember looking at the people with huge followings and thinking:
"There's no way I'll ever get there. Why even bother?"
But here's why this was a mistake: -
The only difference between me and them back then?
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
How long they had been playing the game.
And that's why I write threads like this—because 3 years and 15,000 tweets later, I'm on the other side.
And I would have done anything to receive advice like this back then. -
To recap, try these 6 "perspective hacks":
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
1. Embrace the empty gym
2. Realize: no one is looking at you
3. You do not need to be an expert
4. Think in percentages, not absolutes
5. Optimize for progress, not perfection
6. Don't compare Step 1 to someone else's Step 9 -
Boom, that's it.
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
I hope you found these helpful, even if you only apply 1 or 2 of them.
If you enjoyed them:
1. Follow me @dickiebush for weekly threads every Tuesday at 9 AM
2. Hop back to the top tweet to like & reply with your biggest takeaway: https://t.co/UXXRMddc6m -
And if you're a beginner looking to get started writing online:
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
Here's a free 13,000-word Ultimate Guide with everything you need to get started (and avoid the classic mistakes I made):https://t.co/34AcQYvtSZ -
I studied math at Princeton—because my freshman English class made me never want to write again.
— Dickie Bush 🚢 (@dickiebush) April 11, 2023
So when I entered the real world, I had to spend 1,000 hours learning to do it well.
Now I share what I learned every Monday with over 60,000 readers.https://t.co/Azt18H5NAl