Jun 6, 2023

AI Automation and Mixed Media Modeling in Campaign Building

The summit begins to explore the use of AI integration and open source building for campaign building. The conversation has also shifted to Mixed Media Modeling (MMM) and the implications of Apple's attribution model. Learn more about the Performance Product Road Map and AI Automation.

AI AGRICULTURE MARKETING

Nick Shackelford 🦾

Doing Commerce On The Internet Brand - https://t.co/VQSycPwVaX Agency - https://t.co/vGbiAJBoLb Agency - https://t.co/AgU4TcHFWV Tool - https://t.co/dCJwOnEL8h Event - https://t.co/VMPEREecXW

Member of Ecommerce

The summit begins pic.twitter.com/zCh3tOoxyc
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
META full on in to simplify campaign building and pushing us to stay in creative strategy.

We all knew it was coming.
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Full open source building for AI integration as they lean into growth of more AI tools.

Feel like this is a necessary step.
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Small touch upon MMM (mixed media modeling)

Which has begun to be a conversation through our audiences.

AKA - fuck yo attribution model.
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
META BULLISH ON AD PLATFORM BEING BETTER THAN APPLE ATT.

BOLDDDDDD
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Performance Product Road Map

- AI AUTOMATION

- ENGAGING EXPERIENCES (AR)

- REDUCING AD CAMPAIGN FRICTION

- NEW VERTICAL SUPPORT 😈😮‍💨❤️‍🔥
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Biggest focus is AI and AR

Specifically for campaign builds ad performance.

Meta Advantage tools

- full campaign end to end products
(Advantage plus shopping campaign)

- single step campaign support. Audiences / Creative / Ai
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Advantage + campaigns

Their end to end campaign solutions for shopping ideally.

A hands off tool they really want us using.

Turning manual previous builds immediately into Adv+ campaigns. pic.twitter.com/5VPfcmbcip
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
They still will give us control two new features.

1 - minimum age restraints 19-25

2 - remove location restrictions (choose your locations)
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
View Adv+ vs the manual campaigns will be able to be seen separately in campaign pic.twitter.com/ni0OXUpq00
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Advantage+ single solutions.

Just your creative
Just your targeting
Just your placement

So you don’t have to go all in Adv+
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
New launch of Adv+ audiences (some have this already)

Sounds like this is essentially (expand when necessary for conversions improvement)

Coming Q3
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Adv+ catalog usage.

With more customization / video / demos

Is this the end of @danpantelo 😂
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Music optimization coming for reels
More / bigger CTA on the Reel
Watch and Browse coming as well pic.twitter.com/yFlVF4Vckp
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
More focus on partnership / creator ads for collaboration.

Boosting more organic sharing from creators from @ mentions / tags

Refreshing the permissions section.
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Reminder Ads to allow for staying top of mind for drops / releases / future launches.

This is pretty cool.

Available to all brands now. pic.twitter.com/usOKfTXF7D
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Lead Gen forms getting a new uplift with conditional logic.

More strategic with instant forms / autofill
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023
Mixed media modeling is the future
No clear way in this at all 😂

Use directional info to help the most. 🥴
— Nick Shackelford 🦾 (@iamshackelford) June 6, 2023