Mar 24, 2023

3 Free Tips to Understand Your Competitors' Ads

Most companies allocate a budget towards digital performance marketing. This blog provides 3 free/self help suggestions to understand what ads your competitors are running, from Meta/FB Ads Library to searching Google.

MARKETING INNOVATION COMPETITION

Rahul Mathur

Now: Building @Insurance_Dekho Earlier: Founder @VerakInsurance (YC W21; acquired) Hiring for Eng, Marketing, Sales & Ops roles

Member of Indian Startups

At some point, most companies allocate a budget towards digital performance marketing.

There are 100s of tools, agencies & freelancers to help you. But, I'll give you 3 free / self help suggestions to understand what ads your competitors are running:
— Rahul Mathur (@Rahul_J_Mathur) March 24, 2023
1. For LinkedIn Ads
- Once you've got a list of competitors written
- Visit their LinkedIn page (they need one to runs ads on LinkedIn)
- Go to the "Posts" section
- Click the "Ads" option
- Boom, you can see ALL their LinkedIn ads pic.twitter.com/UPzuhJcEHD
— Rahul Mathur (@Rahul_J_Mathur) March 24, 2023
Pro tip for LinkedIn
- You can get useful insights by looking at WHO liked the Ads & WHAT comments are written
- When you're in the "Ads" section, tap the 3 dots on top right hand side - click "copy link"
- Paste the link in a separate browser tab
- Now, you can read comments too
— Rahul Mathur (@Rahul_J_Mathur) March 24, 2023
2. For Meta / FB Ads
- Search for "Meta Ads Library" on Google
- Select the region & type the competitor name
- Boom, you can see ALL their FB & IG ads
- Even better: You can see the ad copy, creative, play their videos & click through their CTAs to landing pages (for FREE!) pic.twitter.com/CWLvotB2kw
— Rahul Mathur (@Rahul_J_Mathur) March 24, 2023
3. For Google Ads
- Once you've created a Google Ads account, Google has a free "Auction Insights" tool
- Click on Campaigns -> Ad groups / Keyword
- You'll find everything: Who is bidding on your keywords? What is your share of impressions? Where do you rank?
— Rahul Mathur (@Rahul_J_Mathur) March 24, 2023
As you'd expect - these tools are basic but powerful to get started with paid marketing. And, they are evergreen (i.e. platform provided)

As you scale your budget & bring on specialists, you'll be introduced to paid / powerful tools.

Till then - hope these ones help!
— Rahul Mathur (@Rahul_J_Mathur) March 24, 2023