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Last week, as I was leaving office - there was one taxi I couldn't recognise between the mess of parked BluSmart, Uber Green, Ola
— Rahul Mathur (@Rahul_J_Mathur) June 28, 2023
I read the name "Evera Cabs" - did some fact finding online and discovered something quite interesting about the business: -
My favorite writer on the Internet right now is Arindam (@arindam___paul) from Atomberg - a homegrown D2C brand which has scaled from 0 to $150M ARR in 8 years selling fans.
— Rahul Mathur (@Rahul_J_Mathur) June 27, 2023
As CBO at Atomberg, he's done D2C growth - online, offline, performance, ATL, BTL, marketplace & website -
Hi folks. A friend of mine who is an ex-founder w/ 15 YOE in financial services is looking to join a Series B+ company in business / product role.
— Rahul Mathur (@Rahul_J_Mathur) June 27, 2023
Has experience across on-prem servers, healthcare & hyperlocal commerce.
Pls do reach out if relevant - they're an immediate joiner -
In March, Meesho's CFO reported that the majority of ₹3,000 crore revenue in FY 22 came from ad Sales (yes, you read that right)
— Rahul Mathur (@Rahul_J_Mathur) June 26, 2023
This raises a question - can any company scale its revenue without ultimately selling eyeballs on its platform? Let's look at some other cos: -
Last month, Uber India committed to bring 25,000 electric cars into its fleet in the next 2 years & it inked a ₹1000 crore green loan partnership with SIDBI to finance EVs.
— Rahul Mathur (@Rahul_J_Mathur) June 25, 2023
This month, Uber invested $20M into Everest Cabs for its EV fleet
What's going on here?