What is Neglected by the Media?

What is neglected by the media -- but will be studied by historians?

7 more examples: pic.twitter.com/9447SU7dqL

— George Mack (@george__mack) June 9, 2023

1. The Scale of Pharma Marketing

It's estimated the average American spends more time watching Pharma ads than speaking to their doctor.

The US and New Zealand are the only countries it's allowed.

And guess what? Marketing works. pic.twitter.com/LUWbjMmx4o

— George Mack (@george__mack) June 9, 2023

According to Kantar data -- Pharma ads are some of the news’ biggest customers:

1. CBS - 4/5 of their biggest advertisers are pharmaceuticals

2. ABC - Biggest advertiser is pharmaceutical

3. MSNBC - Biggest advertiser is pharmaceutical pic.twitter.com/V53YwmwHhB

— George Mack (@george__mack) June 9, 2023

2. How Incredible Modern Aviation Is

In 2021, there were 2.2 billion airline passengers -- but only 176 deaths.

In the same year, ~1.3 million people died in road accidents.

The airline industry might be humans most profound achievement to date pic.twitter.com/EwgVkOy9dk

— George Mack (@george__mack) June 9, 2023

3. Japan's Homeless Rate

Why does Japan have so few homeless people?

Are they lying with their stats? Or do they know something we don't?

Either outcome, it's an important question to explore. pic.twitter.com/HKwshEpUva

— George Mack (@george__mack) June 9, 2023

One criticism of Japan's homeless policy:

A % of the would-be homeless population is living in internet cafes.

It's a valid criticism -- but is it a better outcome than people living on the streets? pic.twitter.com/dV7AYHIrYn

— George Mack (@george__mack) June 9, 2023

Another criticism of Japan's homeless situation is cultural differences.

This is valid -- but why is their graph trending down when it's trending up elsewhere? pic.twitter.com/vkuwV8iLih

— George Mack (@george__mack) June 9, 2023

4. The Great Tech Neglect

The UK government recently posted a job for the Head of Cyber Security -- at £57K per year.

Contrast this with Singapore which pays politicians $750K per year (arguably a less important job) pic.twitter.com/IJaj3WkBki

— George Mack (@george__mack) June 9, 2023

5. The Relative Speed of China

"China builds a train station in 9 hours. California can't build a bus shelter with 8 departments" - @balajis https://t.co/yQonbF9uEa

— George Mack (@george__mack) June 9, 2023

6. The Silent Death of Ticker Tape Parades

From the 1910s-1970s, there were countless Ticker Tape parades to celebrate remarkable individuals.

The last non-athlete individual to get one in NYC was Nelson Mandela in 1990.

Why? pic.twitter.com/gYJiFVRlHL

— George Mack (@george__mack) June 9, 2023

7. The Importance Of Exercise

The mortality gap between a smoker and non-smoker: 40%.

The mortality gap between the bottom 25% of exercise fitness and top 2%: 400%

Why is this not international news?

Via @ChrisWillx @PeterAttiaMD pic.twitter.com/4MmyQU5ooT

— George Mack (@george__mack) June 9, 2023

The best marketing minds of their generation were used to create incredible anti-smoking campaigns.

It’s estimated they saved hundreds of thousands of lives.

If exercise is so important for health, where are the iconic pro-exercise campaigns? pic.twitter.com/xbcPY9C8ox

— George Mack (@george__mack) June 9, 2023

If there are any government bodies wanting to invest in pro-exercise marketing campaigns -- I'd love to help.

DM's are open.

Here's a list of the best anti-smoking ads I've collected:https://t.co/tI3rbln16a

— George Mack (@george__mack) June 9, 2023

This is my 4th essay on "What is neglected by the media -- but studied by historians?"

The full list is on my 0.1% of ideas.

Get it for free here -> https://t.co/t2Vera7ZPY

— George Mack (@george__mack) June 9, 2023