Unlock $2 Billion+ in Additional Revenue with Priority Support

I built the pricing for 400+ companies, unlocking $2 billion+ in additional revenue.

There's one add-on high-growth companies sell that you don't.

You can implement it in 48 hours without any code:

— Patrick Campbell (@Patticus) June 22, 2023

Add-ons are a piece of your product you charge separately for.

Why do that?

Parts of products only appeal to certain customers. If given to everyone:
- You don't get paid for it
- Most customers don't appreciate it

So why include it?

Here's the add-on everyone can use 👇

— Patrick Campbell (@Patticus) June 22, 2023

Everyone should charge for priority support.

Someone wants calls or emails answered first - charge them.

"But all support should be great"
"No one will buy it!"
"This will add cost"
"We're a consumer product"

Shhh.

Pricing Zaddy's got you.

Here's all the proof this works 👇

— Patrick Campbell (@Patticus) June 22, 2023

Priority support always computes as an add-on in pricing analysis.

Millions of data points.
All product types.
No change over ten years.

There are at least 20% of your customers that don't like to wait AND are willing to pay not to wait.

Take their money.

Here's how much 👇 pic.twitter.com/jwUCHLbgn8

— Patrick Campbell (@Patticus) June 22, 2023

Historically you can charge ~10% of your core product price for priority support.

Doesn't matter if you're:
- Sub e-commerce
- $10 consumer app
- B2B software

The 10% rule's consistent.

The real beauty: it's pure profit.

"Wait - how? We're adding cost?"

No, we're not 👇

— Patrick Campbell (@Patticus) June 22, 2023

With priority support you don't change anything about your support.

Keep it great.
Keep it mediocre.
Whatever.

You're just routing those who pay to the front of the line.

If you're advanced, you'll give an SLA, maybe sprinkle in some things, etc.

But you can keep it simple.

— Patrick Campbell (@Patticus) June 22, 2023