Unconventional Way to Create Landing Pages
I found an unconventional way to create landing pages that on average increased conversion rates by 300%. I call them "tweet-sized landing pages" (TSLP). Learn the rules and see an example of a value prop.
GREG ISENBERG
I build internet communities and products for them. CEO: @latecheckoutplz, we're behind companies like @youneedarobot @boringmarketer @dispatchdesign etc.
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I found an unconventional way to create landing pages that on average increased conversion rates by 300%
— GREG ISENBERG (@gregisenberg) June 26, 2023
Tbh, it goes against the way 99% of people design landing pages nowadays
I'm sharing it with the world even though i was asked to keep it a secret: pic.twitter.com/Sd2aJdu3iD -
I call them "tweet-sized landing pages" (TSLP)
— GREG ISENBERG (@gregisenberg) June 26, 2023
The rules:
- Max 280 characters
- Inject personality (corporate vibes lose)
- 1 big button
- Don't sell a product, sell a transformation educational or community experience -
Example: The Unbundling of Reddit guide
— GREG ISENBERG (@gregisenberg) June 26, 2023
Value prop: find profitable biz ideas on demand
Lots of my friends made fun of me but this is converting like a mfer
Note: I added a funny photo of me to inject personality
Check it below:https://t.co/siRqNXfi6K -
You know how I really know this is working?
— GREG ISENBERG (@gregisenberg) June 26, 2023
Well-known founders are using it and telling me it's working in secret
They don't want others to know
I tweet to add value, not to hold it in
(follow @gregisenberg) pic.twitter.com/k647oLLwjI -
The way most people create landing pages nowadays:
— GREG ISENBERG (@gregisenberg) June 26, 2023
Lean on long form text, drowning out the key message
It's basically a deck in website form
No bueno
Ain't nobody got time for that these days -
Bonus:
— GREG ISENBERG (@gregisenberg) June 26, 2023
Use AIDA framework for ad copy
1. Attention: Grab them in a line.
2. Interest: Pique curiosity in the next.
3. Desire: Show them what they need.
4. Action: A compelling CTA to finish.
Influence and convert. Efficiency at its finest. -
You can even prompt ChatGPT to write copy for you in the AIDA format
— GREG ISENBERG (@gregisenberg) June 26, 2023
Bookmark this prompt:
Pretend you're a top ad copy writer. Write in the AIDA based on the following key points with max 280 chars. -
This whole experience with tweet sized landing pages reminded me that sometimes when everyone goes left, you should try going right and see what happens...
— GREG ISENBERG (@gregisenberg) June 26, 2023
Way more upside in going right than left
You never know what you might find -
It also reminded me that by the time most of you read about a "growth hack", it's already over
— GREG ISENBERG (@gregisenberg) June 26, 2023
TSLP are just beginning
You heard it here first. -
All I ask is you share it with more of your friends and see what they think
— GREG ISENBERG (@gregisenberg) June 26, 2023
The way to do it:
Quote RT/like the first tweet in this thread https://t.co/mezyHw2lDv -
You can expect a ~10% conversion rate on an average TSLP pic.twitter.com/LRbuxterlD
— GREG ISENBERG (@gregisenberg) June 26, 2023 -
The folks at @DispatchDesign have designed 30 TSLPs in the last 60 days
— GREG ISENBERG (@gregisenberg) June 26, 2023
If you set up a call with them, you can have 1 designed for $500 or sign up with them monthly
Limited spots.
Disclosure I'm an investor