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The Toothbrush Test: Larry Page's Idea Evaluation Method

An exploration of Larry Page's idea evaluation method - The Toothbrush Test. He looks at companies and evaluates whether someone would use it twice a day. Examples include Google, YouTube, Google Calendar, and Gmail.

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George Mack

The 0.1% of ideas I think — or discover in rabbit holes. Get access to the best ideas I've found for free here:

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