The Toothbrush Test: Larry Page's Idea Evaluation Method
An exploration of Larry Page's idea evaluation method - The Toothbrush Test. He looks at companies and evaluates whether someone would use it twice a day. Examples include Google, YouTube, Google Calendar, and Gmail.
George Mack
The 0.1% of ideas I think — or discover in rabbit holes. Get access to the best ideas I've found for free here: https://t.co/q33ixsFPbq
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The 0.1% of ideas this week.
— George Mack (@george__mack) June 25, 2023
6 rabbit holes -- without the distractions: pic.twitter.com/OQDLZiRwFh -
1. The Great Parent Flippening
— George Mack (@george__mack) June 25, 2023
In 1968, 78% of 26-year-olds lived with their spouse.
In 2018, this flipped to parents being number one at 30%.
A huge behavioral change in just 50 years. pic.twitter.com/Xxclsa15wA -
2. Paris Syndrome
— George Mack (@george__mack) June 25, 2023
Every year a small number of tourists to Paris suffer from Paris syndrome.
Their Disney expectations don't match the reality of the city -- and can enter a state of shock and potential vomiting
The marketing is so good that the product disappoints by contrast pic.twitter.com/lm2Hfbp5rs -
3. Kanye West's Secret Market Research
— George Mack (@george__mack) June 25, 2023
Diplo was asked to help produce Kanye & Jay Z's iconic - 'Watch The Throne'
When he arrived, the Olsen Twins (Mary-Kate and Ashley) were in the studio.
Kanye said: "They are my thermometer for what white girls listen to" pic.twitter.com/R6bEldYHkr -
4. The Toothbrush Test
— George Mack (@george__mack) June 25, 2023
When Larry Page (Google Founder) looks at companies - he uses "The Toothbrush Test"
Will somebody use it twice per day?
E.g. Google, YouTube, Google Calendar, Gmail all follow the Toothbrush test. pic.twitter.com/Joag18Djiq -
5. Bollywood Dominates YouTube
— George Mack (@george__mack) June 25, 2023
Bollywood (T-Series) is the number one YouTube channel -- and it's not even close.
With India becoming the world's biggest population AND the biggest users of social media platforms -- expect this trend to continue over the next 10 years. pic.twitter.com/0UpdYpHhuz -
6. The Paradox of Abundance
— George Mack (@george__mack) June 25, 2023
2023 is an age where we have the highest rates of obesity -- and the highest number of people looking like a Greek statue.@david_perell has a beautiful metaphor: "The Paradox of Abundance" pic.twitter.com/AYIGYLeuUT -
The Paradox of Abundance also applies to information.
— George Mack (@george__mack) June 25, 2023
You can consume lectures from the best minds of history for free -- and you can watch World Star Hip Hop fights on a loop.
2020s will be a decade of extremes at either end of the spectrum. pic.twitter.com/rmP3ilVTlA -
If you enjoyed this, I put together the 0.1% ideas I've ever found for free here.
— George Mack (@george__mack) June 25, 2023
"The Lindy Library" https://t.co/t2Vera7ZPY