The Story of WuFoo: How Three Friends Bootstrapped a Company and Got Rich
Learn the inspiring story of how three friends bootstrapped their company, WuFoo, and got rich. Their easy-to-use online form solution revolutionized the industry and earned them a $35 million acquisition.

Andrew Gazdecki
Founder and CEO of @acquiredotcom. https://t.co/wRMIssDmhl has helped 100s of startups get acquired and facilitated $500m+ in closed deals.

-
WuFoo is one of my favorite startups.
— Andrew Gazdecki (@agazdecki) April 13, 2023
Made creating forms fun and easy.
Bootstrapped the company.
Then were acquired for $35 million.
Served a niche and got rich.
Here's the story. 🧵 pic.twitter.com/ah56Nsm33F -
Back in 2006, three friends - Kevin Hale, Chris Campbell, and Ryan Campbell - were working on a project and needed an easy way to create and manage online forms.
— Andrew Gazdecki (@agazdecki) April 13, 2023
They found the existing options to be clunky and difficult to use, so they decided to build their own solution. pic.twitter.com/jcHnhbi1r8 -
They called it WuFoo, and soon they were getting requests from friends and colleagues to use their platform. Seeing the potential they launched WuFoo as a standalone product in 2007. pic.twitter.com/IiCIit4ld9
— Andrew Gazdecki (@agazdecki) April 13, 2023 -
Despite being a bootstrapped company with no outside funding, WuFoo quickly gained traction and began to grow.
— Andrew Gazdecki (@agazdecki) April 13, 2023
Their easy-to-use platform and friendly customer support made them stand out in a crowded market. pic.twitter.com/Z09jSpHPfH -
In 2011, WuFoo was acquired by SurveyMonkey, a leading provider of online survey tools.
— Andrew Gazdecki (@agazdecki) April 13, 2023
The acquisition allowed WuFoo to expand their reach and offer their services to a wider audience. pic.twitter.com/4A3J67ilJ0 -
But even after the acquisition, WuFoo maintained its identity and continued to innovate.
— Andrew Gazdecki (@agazdecki) April 13, 2023
They launched new features like payment integrations and form analytics, and their team grew to over 40 employees. pic.twitter.com/soZrOtcPMe -
My previous startup Bizness Apps partnered with them to build forms within our mobile apps.
— Andrew Gazdecki (@agazdecki) April 13, 2023
"With Bizness Apps’s new Wufoo integration, that’s now super easy! Just build the form with Wufoo, then add a new tab to your app and paste in the few bits of information it needs." pic.twitter.com/kD6j8kjjka -
Today WuFoo is still going strong as a part of SurveyMonkey serving millions of users and helping businesses of all sizes collect and manage data.
— Andrew Gazdecki (@agazdecki) April 13, 2023
So that's the story of WuFoo - a company that started with a simple idea and grew into a major player in the online forms space. pic.twitter.com/MHUnK515Lc -
Enjoyed this startup story?
— Andrew Gazdecki (@agazdecki) April 13, 2023
Like or retweet the first tweet.
I'll write another one soon.
Also follow @acquiredotcom.
We help startups get acquired.https://t.co/0s2jea0ynn