Spatial Computing: The Future of Augmented Reality
Apple's recent launch of spatial computing has validated Meta's bet and made Meta's branding feel obsolete. Learn more about how spatial computing is the future of augmented reality and how it can shape mainstream aesthetics.
дэн
the results are always perfect
-
yeah i thought this was nice. idk if “spatial computing” will catch on or will stay as an apple-esque “we’re too good to use the industry terms” thing, but i thought it’s funny that this launch simultaneously validated meta’s bet *and* made meta’s branding feel instantly obsolete https://t.co/LdyH9U7I4A
— дэн (@dan_abramov) June 6, 2023 -
mark’s meta announcement felt corny because they had to come up with a vision of mainstream aesthetics for a medium that has no mainstream community yet. of course it’s not believable! apple stuck with floating 2d stuff in the presentation because it feels familiar.
— дэн (@dan_abramov) June 6, 2023 -
i think this is great news for meta too. i imagine it will be easier to motivate sweating the details and making them cohesive after apple resets the expectations of what this medium is supposed to feel like.
— дэн (@dan_abramov) June 6, 2023 -
at its best, apple figures out how to make technology feel natural. for example, inertial scrolling. apple’s lasting contribution isn’t the products it makes but the naturalness bar it raises for every product in the space.
— дэн (@dan_abramov) June 6, 2023 -
the digital crown immersion level control is chefs kiss.
— дэн (@dan_abramov) June 6, 2023 -
another reason i think it’s good (but embarrassing) for meta is that it shows there is a light at the end of the tunnel. for a long time (at least to me) it seemed like it’s unclear if the screen can ever be good, gestures intuitive, etc. apple seems to have proven it’s solvable
— дэн (@dan_abramov) June 6, 2023