Selling Digital Products Online

How to sell digital products online (and print money while you sleep):

— MATT GRAY (@matt_gray_) June 11, 2023

Select a Niche You Know Cold

Carve your own corner of the internet by:

• Starting from your strengths and weaknesses
• Layering on specificity (industry, demographic, seniority)
• Answering 2-3 questions deeply
• Identifying a category of one

— MATT GRAY (@matt_gray_) June 11, 2023

Develop Frameworks For Your Knowledge

By picking a specific niche, you attract early 1:1 calls.

From these, synthesize:

• What are the common challenges?
• Where are people stuck?
• What lessons am I teaching over and over?

Create frameworks that you can teach repeatedly.

— MATT GRAY (@matt_gray_) June 11, 2023

Develop Your Attractive Character

You want to start finding more people that need your expertise.

Create an online persona that is:

• Authentic (share your battle scars)
• Relatable (show that you are still learning)
• Appealing (highlight results you can deliver)

— MATT GRAY (@matt_gray_) June 11, 2023

Create an Epiphany Bridge

Trust is difficult to build online.

People are wary of scammers and exploiters.

Cross the bridge by:

• Empathizing with their emotions
• Lead them to "aha" moments
• Share your unique solution learned through personal experimentation

— MATT GRAY (@matt_gray_) June 11, 2023

Teach Your Frameworks

Stop exchanging your time for money, learn to productize yourself.

• Continually refine your frameworks
• Create short lessons via Loom
• Maniacally focus on how you can continually help your dream customers
• Focus on results + implementation

— MATT GRAY (@matt_gray_) June 11, 2023

Create Exercises

Learning doesn't matter if you fail to take action in the following 24 hours.

For every framework, create:

• 2-3 action items they must complete
• A deliverable to share with the community for accountability

Ensure people take in your lessons.

— MATT GRAY (@matt_gray_) June 11, 2023

Leverage and Capture of Testimonials

Testimonials are the most powerful currency for creators.

• Share real-life success stories from customers
• Highlight the traction gained from completing each exercise
• Publish 1:1 offboarding calls with each student

— MATT GRAY (@matt_gray_) June 11, 2023

Build a Newsletter

Social audiences are rented.

Email audiences are owned.

Email hasn't changed in years.
Twitter's algorithm may flip tomorrow.

• Capture your core customers
• Continually deliver free value
• Repeatedly cross the epiphany bridge

— MATT GRAY (@matt_gray_) June 11, 2023

Want to go deeper?

I run a (free) Workshop on The Smartest Route To $100k Per Month Using LinkedIn & Twitter on June 22 (just 11 days away).

I'll be giving away my $100k Roadmap + Offer Creation Playbook FREE (worth $249).

I'd love to see you there 👇https://t.co/fQdgvx73uv

— MATT GRAY (@matt_gray_) June 11, 2023