The Secretive Billionaire Behind the $220 Billion Lip Sync'ing App
Learn the story of Zhang Yiming, the secretive billionaire behind the lip sync'ing app that is now worth $220 billion. Discover how his background in microelectronics and interest in technology led to his success.

Jamie Russo
Building https://t.co/XVXKXGoujR to $50k/mo. Tweets about the journey. Author of The Underdog Paradox.

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This secretive billionaire turned a lip sync’ing app into a $220 billion business.
— Jamie Russo (@jamierusso) June 12, 2023
Today, he’s worth $45 billion.
Time for a story… pic.twitter.com/kec8NzLf3j -
Zhang Yiming was born in China's Fujian province in 1983.
— Jamie Russo (@jamierusso) June 12, 2023
Despite his parents' background as civil servants, they had no idea their son would become a renowned entrepreneur and founder of one of the world's most valuable privately held companies. -
As a young boy, Zhang developed a strong interest in technology. In 2001, he enrolled at Nankai University to pursue a degree in microelectronics.
— Jamie Russo (@jamierusso) June 12, 2023
However, his true passion was software engineering—so he changed his major and immersed himself in computer programming. -
Upon graduation, Zhang joined a digital travel booking startup called Kuxun. Although he began as an ordinary engineer, he quickly rose through the ranks.
— Jamie Russo (@jamierusso) June 12, 2023
Within two years, he was leading a team of 40 to 50 people, overseeing back-end technology and product-related tasks. -
Despite his rapid progress, Zhang yearned for greater challenges. In 2008, he left Kuxun and joined Microsoft.
— Jamie Russo (@jamierusso) June 12, 2023
Although he gained valuable experience at Microsoft, Zhang realized his entrepreneurial spirit couldn't be contained within a corporate structure. -
Armed with newfound experience, Zhang set out to build his own company. Despite skepticism from friends and family who believed he was taking an unnecessary risk, he forged ahead.
— Jamie Russo (@jamierusso) June 12, 2023
In 2012, Zhang founded ByteDance. -
Under Zhang's leadership, ByteDance became a global powerhouse, with TikTok capturing the hearts of millions of users worldwide.
— Jamie Russo (@jamierusso) June 12, 2023
Despite fierce competition from established social media giants, ByteDance flourished due to Zhang's unique vision and innovative approach. -
However, Zhang faced unexpected challenges.
— Jamie Russo (@jamierusso) June 12, 2023
TikTok's rapid expansion drew concerns from US regulators about data privacy and national security.
The app faced legal challenges and fines for collecting personal information from children without parental consent. -
Zhang tirelessly negotiated potential deals to sell TikTok's US operations to American tech giants to protect the company's interests.
— Jamie Russo (@jamierusso) June 12, 2023
However, ByteDance decided against the sale, surprising critics and supporters, and showcasing Zhang's ability to navigate complex situations. -
Although some Chinese social media users criticized Zhang for negotiating with American companies, he stayed resilient.
— Jamie Russo (@jamierusso) June 12, 2023
Zhang stood firm in his vision, leading ByteDance towards global expansion and innovation. -
Zhang actively participated in all aspects of the business, regardless of his role.
— Jamie Russo (@jamierusso) June 12, 2023
His hands-on approach inspired his employees, fostering a culture of continuous improvement and creativity. -
As his company thrived, Zhang's wealth skyrocketed, earning him the title of billionaire in 2018.
— Jamie Russo (@jamierusso) June 12, 2023
However, he remained humble and dedicated to his mission, recognizing that his success relied on his team's contributions and the support of millions of users worldwide. -
In 2021, Zhang stepped down as CEO and Chairman, handing over the reins to his college roommate and co-founder.
— Jamie Russo (@jamierusso) June 12, 2023
This move was part of an organizational reshuffle that transformed ByteDance into six separate business units. -
Zhang Yiming's journey, from humble origins to the founder of ByteDance, exemplifies the power of determination, innovation, and unwavering dedication.
— Jamie Russo (@jamierusso) June 12, 2023
His story demonstrates overcoming challenges, trusting yourself and your team, and seizing opportunities. -
Thank you for reading.
— Jamie Russo (@jamierusso) June 12, 2023
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