The Power of Aligned Strategy
This blog explains the importance of aligned strategy and how to build one. It explains how values are the basis for a company's culture and how a vision should be set for 10+ years. Learn more about the power of aligned strategy and how it can help your business.
Jasper Polak
Founder of https://t.co/Cf21RV15S3 - exploring & sharing how you can become a smarter project manager | COO & Operations Coach
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As COO & advisor I've seen 100s of strategies.
— Jasper Polak (@polak_jasper) June 10, 2023
Trust me: all great strategies have ONE thing in common.
Alignment.
Give me 3 minutes and I'll show you:
• What aligned strategy is
• How you build one
• Why you need it
Let's dive in: pic.twitter.com/0EY0npvFsm -
It starts with your values:
— Jasper Polak (@polak_jasper) June 10, 2023
• Aspirational
• Set for 10+ years
What do you stand for?
• Values are your DNA, principles, and beliefs
• The basis for your culture, explains how things work here
Adobe: genuine, exceptional, innovative, involved. -
Vision
— Jasper Polak (@polak_jasper) June 10, 2023
• Aspirational
• Set for 10+ years
What do you aspire to achieve?
• Describes your hopes and ambitions
• Shows what success in the future world looks like
SpaceX: establishing a permanent human presence on Mars. -
Mission
— Jasper Polak (@polak_jasper) June 10, 2023
• Achievable
• Set for 5-10 years
What will you do?
• Conveys purpose and why it's worth working on
• A big long-term target you'll use for annual goal setting
Microsoft: a computer on every desk in every home. -
Strategy
— Jasper Polak (@polak_jasper) June 10, 2023
• Achievable
• Set for 3-5 years
How will you accomplish your mission?
• How you'll win: your competitive advantage
• Where you'll play: your target market & distribution
Slack: Targets tech SMBs and wins by creating an ecosystem. -
Goals
— Jasper Polak (@polak_jasper) June 10, 2023
• Achievable
• Set annually
How will you progress?
• Goals are this year's steps toward your mission
• These are broader than financial - like big milestones
Tesla: Produce 5000 Model Y's/week by wk52 '22 at Giga Berlin. -
Execution
— Jasper Polak (@polak_jasper) June 10, 2023
• Achievable
• Set quarterly
What's next?
• You know where to go and how to get there
• Break it down into projects and roll up your sleeves!
Want more detail on execution?
This thread on OKRs shows you every step:https://t.co/wdLwpmtF2N -
A good, aligned strategy is a filter.
— Jasper Polak (@polak_jasper) June 10, 2023
Thousands of small decisions become irrelevant.
Everyone rows in the same direction.
Your team is locked in, and the flywheel picks up speed.
Execution becomes your unfair advantage. -
Still confused?
— Jasper Polak (@polak_jasper) June 10, 2023
I can help you out.
I've got capacity to work with 2 more companies in Q3.
You bring the ideas, I help you get them done.
Send me a DM and let's make execution your unfair advantage.https://t.co/augvLKD05m -
Ideas are easy.
— Jasper Polak (@polak_jasper) June 10, 2023
Execution is everything.
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