Motion Design in a Bust Cycle
The motion design industry is going through a BUST cycle with the lack of any kind of centralized news source. Mergers & Acquisitions have left everyone scratching their heads, and the lack of news only makes it worse.
Ryan Summers
Creative Director | SPILLT
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{ motion design } A season of BOOM for almost anyone who knew how to open After Effects or Cinema 4D.
— Ryan Summers (@Oddernod) March 20, 2023
A weird season of Mergers & Acquisitions that left everyone scratching their heads.
And with all the news trickling in from last week, it feels like a BUST cycle is upon us. -
With the lack of any kind of centralized news source for the industry, everything is whispers in back corners of discords and DMs.
— Ryan Summers (@Oddernod) March 20, 2023
Which is going to only make everything feel vaguely worse than it might actually be at any given time. -
Studios doing layoffs won’t announce it - don’t lose client confidence.
— Ryan Summers (@Oddernod) March 20, 2023
Studios doing well won’t proclaim it out of respect & a fear of jinxing their fortunes.
But check out LinkedIn and the number of “I’m happy to share I’m starting a new position at Freelance” announcements. -
AI tools, shaky banking confidence, rampant inflation, escalations in Ukraine, rising climate disasters, tech RiFs, political instability - I’m sure a missed a mountain of factors causing a ripple effect in our industry right now.
— Ryan Summers (@Oddernod) March 20, 2023 -
It’s easy to paint a couple of news items with one big doomsday-sized brush but it’s really hard to know why a studio pays off artists from the sidelines.
— Ryan Summers (@Oddernod) March 20, 2023
There are so many macroeconomic factors as well as individual business decisions that could affect a motion design shop… -
That should have read LAYS off, not pays off. Oh for an edit button.
— Ryan Summers (@Oddernod) March 20, 2023