Making MASA Chips: A Journey of Quality and Innovation

If you've bought MASA chips, read this: pic.twitter.com/k6z2nuQKFz

— Tan Man (@reallytanman) March 28, 2023

8 months ago, we made our first bag of MASA chips.

It didn't happen by accident.

I prototyped MASA at home and found a recipe I knew would change the face of the snacking industry.

But as we started talking with food manufacturers, I realized:

— Tan Man (@reallytanman) March 28, 2023

None of them would be able to meet our standards for ingredient quality.

We would have had to cut corners.

Unacceptable.

We decided to make MASA ourselves.

I had no idea how people would react at first...

— Tan Man (@reallytanman) March 28, 2023

Was replacing cheap seed oils with nutrient-dense tallow in snack foods a dream only I cared about?

Or did others have the same values?

As it turns out, people did care.

People like you, who want to feed their bodies the right way.

In fact, people cared so much...

— Tan Man (@reallytanman) March 28, 2023

We were able to move out of our initial tiny kitchen (shipping boxes out of my parents garage)...

Into a bigger facility with more space, better equipment, and employees cooking MASA 5 days a week.

We make the rules. We answer to no one but the customer.

— Tan Man (@reallytanman) March 28, 2023

If we want to use grass fed tallow, we use grass fed tallow.

If we want to replace the plastic parts in our fryer with stainless steel, we do it.

And if we want to make new flavors, we'll use the best natural spices from around the world.

Prepared by hand if necessary.

Why?

— Tan Man (@reallytanman) March 28, 2023

Because there's no way I will let any artificial ingredient ever enter a MASA chip.

And this hasn't been without challenges.

In fact, we've had so much demand, it's been hard to keep up lately.

We have all hands on deck cooking every day.

But as orders keep coming in...

— Tan Man (@reallytanman) March 28, 2023

It's been taking too long to make enough MASA to send out.

To make matters worse, we failed to communicate this hiccup early enough and take steps to address it.

Making MASA ourselves has allowed us to make a product I'm super proud of.

But that's not good enough.

— Tan Man (@reallytanman) March 28, 2023

We want to sell the best chips out there...

While ALSO ensuring the ordering and shipping experience is top-notch.

So here's how we're handling inventory issues moving forward:

— Tan Man (@reallytanman) March 28, 2023

1. If the lead times grow to more than a few days, MASA will go out of stock online, and will remain that way until we ship out older orders

2. We will make it very clear when ordering how long you should expect to wait before your box ships

— Tan Man (@reallytanman) March 28, 2023

3. If anything changes, we'll send out email updates

4. We're getting new kitchen equipment and hiring more people to keep up with orders.

I can't promise it will all be a smooth ride. We're out to bring quality back to the packaged food industry.

After all...

— Tan Man (@reallytanman) March 28, 2023

If this were easy...

Everyone would be doing it.

And the store would be loaded to the gills with high quality snacks made of pure ingredients.

But I CAN promise that we will never sacrifice the quality of our ingredients or methods.

— Tan Man (@reallytanman) March 28, 2023

And you can feel 100% comfortable feeding yourselves and your families with every product we make.

As for shipping time, communication, and everything else?

We're always learning from our mistakes and working to give our customers the best possible experience.

— Tan Man (@reallytanman) March 28, 2023

If you have any concerns or suggestions, shoot me a DM.

Thank you all for your understanding and support. It means the world to myself and everyone here at MASA.

Happy Crunching!

— Tan Man (@reallytanman) March 28, 2023