Insights from The Podcast Summit

I’m at @RadiodaysEurope for the next few days!

Today, The Podcast Summit.

In this thread, I’ll share my findings / insights from speakers.@JamesCridland kicks us off with a presentation on market gaps and opportunities⬇️#rde23 pic.twitter.com/gnPILSttbp

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023

James thinks there are opportunities for growth in the following areas:

- “native” podcasts
- visualized podcasts
- daily podcasts that help form habits
- use unique promo opportunities to push a new show at launch
- use your talent (or grow your talent)⬇️ pic.twitter.com/iCPhI6BKvP

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023

.@ericnuzum is here talking about how to come up with a great podcast idea.

…he says it’s important to have your end goal in mind when starting out at the ideation phase. pic.twitter.com/WhIbI2kAK8

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023

“Every successful podcast solves a problem. And here’s the thing: it can’t be your own problem.”

- @ericnuzum #rde23 pic.twitter.com/kSIeAgPSQ7

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023

.@leannealie is talking about her top tips for pitching podcasts.

She recommends putting together podcast show bible, answering questions like:

- title
- logline
- comps
- purpose of show
- target audience
- cadence
- length of episodes

Your bible should be updated regularly! pic.twitter.com/y434NZWyeg

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023

.@leannealie recommends thinking about how to innovate on your topic.

How can you draw your listening in within the first 2 minutes?

Think about a sample episode breakdown: themes, guests, what will the audience gain from it? pic.twitter.com/nu4DVBVvo9

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023

.@LeneHeiselberg on how to hook listeners within the first 3-5 seconds:

- play the emotion from the start
- present the WHY asap
- end with a climax or create a cliffhanger pic.twitter.com/o12hhvpHOz

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023

.@TheMoth’s Catherine Burns is presenting on the art of storytelling — how to strike the balance between telling a story and reading a story.

Plus: a video of a Moth story from @catchatweetdown! pic.twitter.com/7hM3VCMGnQ

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023

Faustine Ladeiro-Levent presenting on inclusive hiring, sharing a case study of their work with @global pic.twitter.com/X5r9xSwbid

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023

.@x_ray_bex on how to welcome folks with disabilities into the workforce, & how to keep them:

Some proposed solutions:
- give them flexibility (in choosing software for example)
- pay interns!
- allow folks to work from home
- hire companies to do inclusivity work pic.twitter.com/W4BjrVtJtt

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023

.@leannealie on the founding of @BBCSounds’ Audio Lab...

And how the 6 stories commissioned fit into the larger mission of the BBC (and their reach). pic.twitter.com/Er6WcRzvQU

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023

Insights into the Danish podcast listening ecosystem from Malene Kaasgaard Christiansen — 2020 to today.

Icons are: Spotify, DR, YouTube, Podimo, and Apple Podcasts. pic.twitter.com/eMxsbiBNfe

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023

Here to report that @webby2001 is truly SO GREAT at telling stories through data.

Here he is presenting @SoundsProfNews’ latest research: “the medium moves the message” to a packed house. pic.twitter.com/Uu9inHD3ab

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023

.@nerdette sharing 5 tips on squashing burnout at the wrap up session for @RadiodaysEurope #rde23 pic.twitter.com/MdMvtEP6on

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023

.@webby2001 is sharing 5 questions that podcasters should ask their audience. pic.twitter.com/bU1QDcF1Rp

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023

Here’s a thread I wrote on this topic recently: https://t.co/ITfHfYYBXa

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023

Here’s @JamesCridland recording @Podnews at @RadiodaysEurope in Prague #rde23 pic.twitter.com/Y0LmKu3l48

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023

.@sadia_azmats_ shares 5 tips for self promo:

- believe in yourself
- get over yourself
- be less emotional
- reassess / review
- sales, it’s a numbers game

She recently wrote a book, “Sex Bomb.” pic.twitter.com/JEhieDnSfI

— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023