Insights from The Podcast Summit
This blog shares insights from The Podcast Summit, including opportunities for growth in areas such as native podcasts, visualized podcasts, daily podcasts, and unique promo opportunities. Learn more about how to come up with creative podcast ideas.
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Arielle Nissenblatt (sounds like ‘this & that’)
Tweets on podcasts & geography | Head of Community & Content @squadcastfm | @saltinstitute | @earbudspodcol | @soundsprofnews | she/her📍Brooklyn
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I’m at @RadiodaysEurope for the next few days!
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023
Today, The Podcast Summit.
In this thread, I’ll share my findings / insights from speakers.@JamesCridland kicks us off with a presentation on market gaps and opportunities⬇️#rde23 pic.twitter.com/gnPILSttbp -
James thinks there are opportunities for growth in the following areas:
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023
- “native” podcasts
- visualized podcasts
- daily podcasts that help form habits
- use unique promo opportunities to push a new show at launch
- use your talent (or grow your talent)⬇️ pic.twitter.com/iCPhI6BKvP -
.@ericnuzum is here talking about how to come up with a great podcast idea.
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023
…he says it’s important to have your end goal in mind when starting out at the ideation phase. pic.twitter.com/WhIbI2kAK8 -
“Every successful podcast solves a problem. And here’s the thing: it can’t be your own problem.”
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023
- @ericnuzum #rde23 pic.twitter.com/kSIeAgPSQ7 -
.@leannealie is talking about her top tips for pitching podcasts.
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023
She recommends putting together podcast show bible, answering questions like:
- title
- logline
- comps
- purpose of show
- target audience
- cadence
- length of episodes
Your bible should be updated regularly! pic.twitter.com/y434NZWyeg -
.@leannealie recommends thinking about how to innovate on your topic.
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023
How can you draw your listening in within the first 2 minutes?
Think about a sample episode breakdown: themes, guests, what will the audience gain from it? pic.twitter.com/nu4DVBVvo9 -
.@LeneHeiselberg on how to hook listeners within the first 3-5 seconds:
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 26, 2023
- play the emotion from the start
- present the WHY asap
- end with a climax or create a cliffhanger pic.twitter.com/o12hhvpHOz -
.@TheMoth’s Catherine Burns is presenting on the art of storytelling — how to strike the balance between telling a story and reading a story.
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023
Plus: a video of a Moth story from @catchatweetdown! pic.twitter.com/7hM3VCMGnQ -
Faustine Ladeiro-Levent presenting on inclusive hiring, sharing a case study of their work with @global pic.twitter.com/X5r9xSwbid
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023 -
.@x_ray_bex on how to welcome folks with disabilities into the workforce, & how to keep them:
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023
Some proposed solutions:
- give them flexibility (in choosing software for example)
- pay interns!
- allow folks to work from home
- hire companies to do inclusivity work pic.twitter.com/W4BjrVtJtt -
.@leannealie on the founding of @BBCSounds’ Audio Lab...
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 27, 2023
And how the 6 stories commissioned fit into the larger mission of the BBC (and their reach). pic.twitter.com/Er6WcRzvQU -
Insights into the Danish podcast listening ecosystem from Malene Kaasgaard Christiansen — 2020 to today.
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023
Icons are: Spotify, DR, YouTube, Podimo, and Apple Podcasts. pic.twitter.com/eMxsbiBNfe -
Here to report that @webby2001 is truly SO GREAT at telling stories through data.
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023
Here he is presenting @SoundsProfNews’ latest research: “the medium moves the message” to a packed house. pic.twitter.com/Uu9inHD3ab -
.@nerdette sharing 5 tips on squashing burnout at the wrap up session for @RadiodaysEurope #rde23 pic.twitter.com/MdMvtEP6on
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023 -
.@webby2001 is sharing 5 questions that podcasters should ask their audience. pic.twitter.com/bU1QDcF1Rp
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023 -
Here’s a thread I wrote on this topic recently: https://t.co/ITfHfYYBXa
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023 -
Here’s @JamesCridland recording @Podnews at @RadiodaysEurope in Prague #rde23 pic.twitter.com/Y0LmKu3l48
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023 -
.@sadia_azmats_ shares 5 tips for self promo:
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 28, 2023
- believe in yourself
- get over yourself
- be less emotional
- reassess / review
- sales, it’s a numbers game
She recently wrote a book, “Sex Bomb.” pic.twitter.com/JEhieDnSfI -
Honored to be considered a field reporter for @Podnews!!
— Arielle Nissenblatt (sounds like ‘this & that’) (@arithisandthat) March 30, 2023
From today's issue:
"Our Editor dresses like this every day to record the Podnews Daily - as spotted by Podnews field reporter Arielle Nissenblatt..."
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