Apr 19, 2023

Implementing Simple KPI Scorecards for Business Growth

Learn how to use simple KPI scorecards to measure the performance of your business. Discover the key performance indicators that Apple uses and the three types of companies that drive the most growth.

BUSINESS FINANCE MARKETING

Codie Sanchez

Investing millions in boring businesses & sharing what I learn. On a mission to create 1M financially free humans | My bio, not my tombstone, I hope it changes

Member of Business & Startups

Member of Women Founders

Apple obsesses on just 5 key performance indicators:

1. Committed monthly recurring revenue
2. Customer acq. cost payback period
3. Customer lifetime value
4. Churn & renewal
5. Cash flow

Here are 6 more simple KPI scorecards you should implement in your business:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
There are three types of companies:

The kind that says, “What’s a KPI?”

The kind whose CEO looks at a report like this once a month… pic.twitter.com/J9fK5tsJUT
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
And the kind that reviews simple KPI scorecards regularly.

(Aka, the kind that drives the most growth)
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
In-depth analytics have their place.

But my biz's also keep basic scorecards with the most impactful info only.

• We compare everything WoW & MoM.
• We review daily or weekly.

Do this with these KPI templates to 3x your growth:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
1. Media/Content Business:

• New followers / subscribers
• 3% weekly growth across platforms
• Costs
• Revenue
• Profits
• Churn
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
2. Laundromat

• Cash collected
• Customer complaints/issues
• Machines in working order
• Costs
• Profits
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
3. Private Equity:

• Deals reviewed
• Deals done
• Each company's P&L
• Costs of your team
• Assets in the door
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
4. Service Companies:

• Revenue per Hour
• Gross Revenue
• Labor Cost per Employee
• Gross Profit %
• ROI on Total Labor Cost
• Net Income
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
5. Sales:

• # leads
• # qualified leads
• Reach Rate %
• Conversion Rate %
• Revenue Closed
• Total cost to gain new customer
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
6. Marketing:

• Reach per funnel/campaign
• Conversions per funnel/campaign
• Lead origination #'s
• Avg customer value $
• % rev upsold
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
Tweak based on your team, products, and main objectives.

But if your objective is to grow revenue...

Start here.
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
What gets measured gets managed.

Follow me @Codie_Sanchez and RT if you found this helpful:https://t.co/g4dDfDHZlE
— Codie Sanchez (@Codie_Sanchez) April 19, 2023