Implementing Simple KPI Scorecards for Business Growth
Learn how to use simple KPI scorecards to measure the performance of your business. Discover the key performance indicators that Apple uses and the three types of companies that drive the most growth.
Codie Sanchez
Investing millions in boring businesses & sharing what I learn. On a mission to create 1M financially free humans | My bio, not my tombstone, I hope it changes
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Apple obsesses on just 5 key performance indicators:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
1. Committed monthly recurring revenue
2. Customer acq. cost payback period
3. Customer lifetime value
4. Churn & renewal
5. Cash flow
Here are 6 more simple KPI scorecards you should implement in your business: -
There are three types of companies:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
The kind that says, “What’s a KPI?”
The kind whose CEO looks at a report like this once a month… pic.twitter.com/J9fK5tsJUT -
And the kind that reviews simple KPI scorecards regularly.
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
(Aka, the kind that drives the most growth) -
In-depth analytics have their place.
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
But my biz's also keep basic scorecards with the most impactful info only.
• We compare everything WoW & MoM.
• We review daily or weekly.
Do this with these KPI templates to 3x your growth: -
1. Media/Content Business:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
• New followers / subscribers
• 3% weekly growth across platforms
• Costs
• Revenue
• Profits
• Churn -
2. Laundromat
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
• Cash collected
• Customer complaints/issues
• Machines in working order
• Costs
• Profits -
3. Private Equity:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
• Deals reviewed
• Deals done
• Each company's P&L
• Costs of your team
• Assets in the door -
4. Service Companies:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
• Revenue per Hour
• Gross Revenue
• Labor Cost per Employee
• Gross Profit %
• ROI on Total Labor Cost
• Net Income -
5. Sales:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
• # leads
• # qualified leads
• Reach Rate %
• Conversion Rate %
• Revenue Closed
• Total cost to gain new customer -
6. Marketing:
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
• Reach per funnel/campaign
• Conversions per funnel/campaign
• Lead origination #'s
• Avg customer value $
• % rev upsold -
Tweak based on your team, products, and main objectives.
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
But if your objective is to grow revenue...
Start here. -
What gets measured gets managed.
— Codie Sanchez (@Codie_Sanchez) April 19, 2023
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