The Ignorable Challenge
The Ignorable Challenge is a unique project that puts up billboards in remote places with tips to help people become 'ignorable'. This blog looks at the first two tips and how setting an impossibly high bar for content quality can help you become invisible.
Katelyn Bourgoin
"The Customer Whisperer" / I reveal the hidden reasons why people buy 🧠51,000 smart marketers read my newsletter on buyer psychology
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Do you love being ignored?
— Katelyn Bourgoin (@KateBour) April 1, 2023
You're in luck—the Ignorable Challenge is here
We put up billboards in remote places all over the world with tips to help you become *ignorable*
(Although if all goes well, these billboards will never be seen)
Here's the 1st tip pic.twitter.com/VeSFh3584o -
Tip 2/ Wait until a post is perfect before you publish
— Katelyn Bourgoin (@KateBour) April 1, 2023
When you set an impossibly high bar for content quality, you'll never publish anything...
Which means you'll never get seen
A perfect way to be ignored pic.twitter.com/RPYHCO427A -
Tip 3/ Target everyone
— Katelyn Bourgoin (@KateBour) April 1, 2023
Have you heard the saying: "When you market to everyone, you market to no one"?
That means that marketing to everyone is a failsafe way of being ignored—yeee-hah! pic.twitter.com/4z3d25Klu7 -
Ok. I know by now you must be wondering...
— Katelyn Bourgoin (@KateBour) April 1, 2023
“What’s really going on here?”
“And why is there a photo-bombing dog in every billboard photo?”
Keep reading, my friend... -
Tip 4/ Use as much jargon as you can
— Katelyn Bourgoin (@KateBour) April 1, 2023
Using tons of insider language and industry acronyms will send readers into a confused daze
Make sure to pepper your posts with lingo that only experts like you would know
Your peers will be impressed and buyers will ignore you pic.twitter.com/8Xt9NdFEXD -
Tip 5/ Hop from trend to trend
— Katelyn Bourgoin (@KateBour) April 1, 2023
Screw consistency or building credibility in one topic over time
Chasing trends is much better
After all, if you’re constantly changing the topics you talk about, you’ll easily be forgotten
It will be like you’re invisible pic.twitter.com/Dpm2QIBV9m -
Tip 6/ Follower count > follower quality
— Katelyn Bourgoin (@KateBour) April 1, 2023
Don’t worry about attracting people who might actually buy from you—follower growth is all that matters
You’ll feel great as you watch your follower count climb
(Just don’t ruin the good vibes by looking at your empty bank account) pic.twitter.com/SjtKwAHC6e -
Recap: The most ignorable people don't just get dismissed by their peers—they camouflage into the background
— Katelyn Bourgoin (@KateBour) April 1, 2023
If you want to be remarkably unmemorable, you’ll love the Ignorable Challenge
Just one more thing... -
APRIL FOOLS!
— Katelyn Bourgoin (@KateBour) April 1, 2023
In case you missed it... this thread is a total joke
You don’t want to be ignored—you want to be un-ignorable!
We built the Un-ignorable Challenge to help you do just that
So what’s it all about? pic.twitter.com/2AjRa8cBaI -
Un-ignorable is a 28-day group challenge for people who are ready to step into the spotlight
— Katelyn Bourgoin (@KateBour) April 1, 2023
If you wanna build an audience of future buyers...you want in
Enrolment in the next cohort opens April 3rd (and there are already 3,583 people on the waitlist)
Wanna win a free spot? -
We're giving away 3 free spots in the next cohort of Un-ignorable
— Katelyn Bourgoin (@KateBour) April 1, 2023
Comment 👀 and retweet the thread (see below) I’ll DM you details to enter the giveaway -
Did this April Fool's Day stunt make you chuckle?
— Katelyn Bourgoin (@KateBour) April 1, 2023
I bet your followers would find it funny too—give it a quick share
You’re the best — thank you 🙏 https://t.co/snH9cBFBHR