How to Go Viral on Twitter in 2023
Going viral on Twitter in 2023 requires more than just impactful tweets. Learn the five strategies that generate 20 million monthly impressions for folks.
GREG ISENBERG
I build internet communities and products for them. CEO: @latecheckoutplz, we're behind companies like @youneedarobot @boringmarketer @dispatchdesign etc.
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How to go viral on Twitter in 2023:
— GREG ISENBERG (@gregisenberg) June 27, 2023
5 strategies that generate 20M/month of impressions for folks
Probably worth 30 seconds of your time 🧵: pic.twitter.com/SCfri4DztA -
But first, disclosure:
— GREG ISENBERG (@gregisenberg) June 27, 2023
Not every tweet of yours needs to go viral
Sometimes I tweet knowing I’ll get only a few likes and that’s ok
And some of those non-viral tweets build the most affinity
That being said:
Going viral is pretty damn powerful
It changed my life and biz. -
1. Say something controversial
— GREG ISENBERG (@gregisenberg) June 27, 2023
Tweet something 80% of your niche disagrees with
The tweets that are the most viral aren’t the most impactful ones
It’s the ones where people are disagreeing in the replies
“Stirring the pot” is the #1 thing the algo is rewarding right now -
Tbh, I hate this about the new Twitter for 4 reasons
— GREG ISENBERG (@gregisenberg) June 27, 2023
- People are just tweeting just to get a reaction out of people
- It makes Twitter less interesting
- It’s often pretty negative
- It makes the world a more divided place
Agree? -
2. Photos
— GREG ISENBERG (@gregisenberg) June 27, 2023
When you add a photo to a tweet, it adds 200% of visibility (data from Twitter GitHub)
Bonus: if you add a photo of you to a story related to the photo
That really gets the algo going… -
3. Photo threads
— GREG ISENBERG (@gregisenberg) June 27, 2023
We all know that threads make the algorithm sing but adding a photo to each of your tweets in a thread make the algorithm howl
(I recommend following @DispatchDesign for cool designs) -
4. Videos are the new photos
— GREG ISENBERG (@gregisenberg) June 27, 2023
Elon Musk wants Twitter to become YouTube
Just look at what’s happening with Tucker Carlson’s new Twitter video show
Solo tweets with video or Twitter threads with videos really shinehttps://t.co/nolSdcGUuI -
5. Bookmarks are the new RT
— GREG ISENBERG (@gregisenberg) June 27, 2023
Bookmarks are becoming more and more important on Twitter
Example: I tweeted yesterday, and got a 3:1 bookmark to like ratio
The tweet went viral from that + photo combo
Read full tweet thread belowhttps://t.co/mezyHw2lDv -
Did you find this interesting?
— GREG ISENBERG (@gregisenberg) June 27, 2023
RT/like/bookmark the first tweet below to remember these tips and it lets me know you like this sorta contenthttps://t.co/UXv6tJuna6