How to Go Viral on Twitter in 2023
Going viral on Twitter in 2023 requires more than just impactful tweets. Learn the five strategies that generate 20 million monthly impressions for folks.
I build internet communities and products for them. CEO: @latecheckoutplz, we're behind companies like @youneedarobot @boringmarketer @dispatchdesign etc.
But first, disclosure:— GREG ISENBERG (@gregisenberg) June 27, 2023
Not every tweet of yours needs to go viral
Sometimes I tweet knowing I’ll get only a few likes and that’s ok
And some of those non-viral tweets build the most affinity
That being said:
Going viral is pretty damn powerful
It changed my life and biz.
1. Say something controversial— GREG ISENBERG (@gregisenberg) June 27, 2023
Tweet something 80% of your niche disagrees with
The tweets that are the most viral aren’t the most impactful ones
It’s the ones where people are disagreeing in the replies
“Stirring the pot” is the #1 thing the algo is rewarding right now
Tbh, I hate this about the new Twitter for 4 reasons— GREG ISENBERG (@gregisenberg) June 27, 2023
- People are just tweeting just to get a reaction out of people
- It makes Twitter less interesting
- It’s often pretty negative
- It makes the world a more divided place
2. Photos— GREG ISENBERG (@gregisenberg) June 27, 2023
When you add a photo to a tweet, it adds 200% of visibility (data from Twitter GitHub)
Bonus: if you add a photo of you to a story related to the photo
That really gets the algo going…