How Amazon Silently Buys Companies to Know Your Needs Before You Do

So… Amazon is about to spend $1.7B to see inside your home.

How Amazon silently buys companies to know your needs before you do:

— Brian O'Connor (@BrianFOConnor) March 9, 2023

Imagine it's 2PM on a Tuesday.

Your Roomba automatically starts vacuuming your living room.

It notices scratches on your wood floor

Scratch remover arrives in the next hour.

Your every need - delivered to your door before you know you need it.

— Brian O'Connor (@BrianFOConnor) March 9, 2023

Amazon is positioned to sell you solutions before you know you need them

To do this, it needs insights into your daily struggles:

• It owns Ring - to get video of your home
• It owns Alexa - to get audio of your home
• It's buying Roomba - to get a map of your home

— Brian O'Connor (@BrianFOConnor) March 9, 2023

Amazon is buying iRobot (makers of Roomba) for $1.7B

Now they'll know what the inside of over 30 million homes looks like

This better connects your smart home and gives them insight into the intimate workings of your daily life pic.twitter.com/9ZaJFW9sFY

— Brian O'Connor (@BrianFOConnor) March 9, 2023

How do we know they're buying Roomba for the data?

Amazon owns a cleaning robot: Astro

So we know it already has the ability to build a cleaning robot

But at $1,000 a robot, Astro has not sold into many homes - while 30M+ people own a Roomba.

This deal has the EU worried... pic.twitter.com/LFMOR5fSku

— Brian O'Connor (@BrianFOConnor) March 9, 2023

The EU is challenging the deal.

They worry that Amazon will have too much power when it combines iRobot's visual data with Alexa data.

Amazon will know too much about your personal life.

And in the US - the concern is on police accessing that data.

— Brian O'Connor (@BrianFOConnor) March 9, 2023

Police can access Amazon data by filling out a form.

This form: https://t.co/mVMzQhJwbw

Now what happens when police requests a view inside your home?

This puts Amazon into new political cross-hairs. pic.twitter.com/lBCwpixEou

— Brian O'Connor (@BrianFOConnor) March 9, 2023

Amazon developed a brilliant positioning strategy

And will continue to buy companies to get insight into the intimate workings of our daily life

They're envisioning a world of extreme convenience and to do so, we'll trade privacy that we take for granted today

— Brian O'Connor (@BrianFOConnor) March 9, 2023

That's a wrap!

If you found this thread valuable:

1. Give me a follow for more to grow your business → @BrianFOConnor

2. Retweet the top tweet to bookmark it and share with others

Here's the link to jump back to the top:https://t.co/XBzuY8he7i

— Brian O'Connor (@BrianFOConnor) March 9, 2023