How 1 Indie Hacker & 3 Employees Generated $3M/Year
Find out how one indie hacker and three employees made $3 million a year with their software projects. Learn about the projects they worked on, such as RemoteOK, Nomad List, InteriorAI, and AvatarAI.
Codie Sanchez
Investing millions in boring businesses & sharing what I learn. On a mission to create 1M financially free humans | My bio, not my tombstone, I hope it changes
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70 projects.
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
Only 4 made any money.
But they make around $3M a year.
Here's how 1 indie hacker & 3 employees made this happen (& what you can copy): -
Indie hackers build, code, and market software projects.
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
These projects generate side revenue, creating financial independence.
Thus freeing you up to travel the world.
Like Pieter. -
He has ~4 main projects:
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
• RemoteOK: Remote job board, $1.6M/yr
• Nomad List: Remote worker community, $900k/yr
• InteriorAI: generates realistic room interiors, $10k MRR
• AvatarAI - creates photorealistic AI avatars, ~$250k rev in just 3 months -
The craziest thing?
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
He does this at ~70% profit margins.
With only 3 part-time employees.
(A customer support person, a community moderator, and a dev ops support member) -
Here are 4 secrets to his success that you can use too:
— Codie Sanchez (@Codie_Sanchez) April 18, 2023 -
• He's a classic 10-year "overnight success"
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
Out of the 70 projects he worked on...
Only 4 of them actually made money.
95% of everything he did failed.
Lesson: Just ship more. -
• He’s a double threat.
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
A lot of indie hackers have a hard time marketing.
But Pieter’s a great writer & gifted marketer.
One example: he openly shares all the data of his startups (revenue, users, visits, etc.)
Lesson: content = documentation -
• He rapidly tests ideas.
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
Interior AI was built off an early intuition.
Then he kept asking for feedback from Twitter on how he could make it better and scale up the product.
Lesson: Feedback loops for every product -
• He doesn't hang up on viral trends.
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
He was a digital nomad long before remote work blew up in 2021.
He built products servicing these groups long before it was super profitable.
Lesson: Customer first. You'll be rewarded. -
Check out what he's up to → @levelsio
— Codie Sanchez (@Codie_Sanchez) April 18, 2023
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