The Future of Entrepreneurship: Multipreneurship

Multipreneurship is the future of entrepreneurship

A thread on being a Multipreneur (and what that means): pic.twitter.com/17vqfXvTTB

— GREG ISENBERG (@gregisenberg) June 22, 2023

Back in the day, there were 2 unwritten rules that everybody seemed to swear by in tech:

1) It's all or nothing, baby. You either hit it out of the park, or you go down swinging.

2) Location is king. Want to make it in tech? You best be in Silicon Valley.

— GREG ISENBERG (@gregisenberg) June 22, 2023

Fast forward to now, and things are looking a bit different.

We've shifted gears into an era of multi-entrepreneurship - a space where moonshots and single-mission startups are making way for more diverse portfolios.

We've become "multipreneurs".

Ok, but what does that mean:

— GREG ISENBERG (@gregisenberg) June 22, 2023

Mul·ti·pre·neur (noun):

A multipreneur is someone who creates multiple products per year, with the aim of creating a company that creates companies.

And tbh, in lots of ways its more freeing and fun than being a venture-backed entrepreneur

— GREG ISENBERG (@gregisenberg) June 22, 2023

For 20 years, we have had venture studios or product studios. Their entire schtick?

Pumping out venture-backed startups like a factory assembly line. But we're not in Kansas anymore, folks.

This is 2023.

— GREG ISENBERG (@gregisenberg) June 22, 2023

Creating a product doesn't require you to cozy up to VCs looking to bankroll your ideas.

You don't need a Scrooge McDuck-sized vault of cash to get your dream off the ground.

— GREG ISENBERG (@gregisenberg) June 22, 2023

And let's throw out the old rulebook while we're at it. No more 'go big or go home'.

No more bending over backward to raise venture capital in the 'it' places.

— GREG ISENBERG (@gregisenberg) June 22, 2023

Who needs geographical validation when you can get community validation? That's where the real juice is.

Everything else? Just noise.

Forget what the big shots say. Listen to your community. They're the ones who matter.

Everything else?

Just static on the airwaves.

— GREG ISENBERG (@gregisenberg) June 22, 2023

That's exactly why I've been championing the concept of community-based products for such a long time. I'm advocating for a shift away from traditional venture capital (VC) towards a new model I call "venture community."

— GREG ISENBERG (@gregisenberg) June 22, 2023

It's about turning to your community for validation and growth, not just the deep pockets of venture capitalists.

— GREG ISENBERG (@gregisenberg) June 22, 2023

With this freedom, you can make multiple bets per year, stay creator-led, operate with low overhead and integrate each of your products together.

— GREG ISENBERG (@gregisenberg) June 22, 2023

For clarity:

a multipreneur isn't just a beefed-up solopreneur. Trying to juggle 5+ businesses solo is like playing dodgeball with a dozen balls coming at you simultaneously - it's a spectacular failure waiting to happen.

— GREG ISENBERG (@gregisenberg) June 22, 2023

Being a multipreneur is about building small, capable teams for each venture, fine-tuning your game as you progress. It's not about going it alone, it's about leading a pack.

— GREG ISENBERG (@gregisenberg) June 22, 2023

Most importantly, AI, no-code and global talent allow you to be a multipreneur from anywhere in the world —

You get the freedom to work wherever you want, whenever you want, with whoever you want, faster than you ever thought possible.

This fires me up, how about you?

— GREG ISENBERG (@gregisenberg) June 22, 2023

To summarize:

- Easier than ever to create, so entrepreneurs are becoming multipreneurs
- Many of these multipreneur products aren't raising venture capital
- Many of these products focus on building products for communities

— GREG ISENBERG (@gregisenberg) June 22, 2023