From $12K to $41K MRR: Improving App Every Day
In this blog, the author shares how they made back the $40,000 to buy a domain and increased their monthly recurring revenue (MRR) to $41,000 with 1,346 customers in just 6 weeks. They discuss the new features they've added, such as more photorealism, skin texture, negative prompting, more body types, and more AI models.

@levelsio
👦 php+jquery4life 📸 https://t.co/lAyoqmSBRX $63K MRR 🖼 https://t.co/1oqUgfD6CZ $53K MRR 🌍 https://t.co/BjTozWAXwG $48K/m 🛰 https://t.co/ZHSvI2wjyW $51K/m 🏡 https://t.co/mbOj6YT5C0 $3K/m 💬 https://t.co/GO6ZlNWFax

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✅ Made back the $40,000 to buy https://t.co/jZn6eesISi domain as MRR is now $41,000 w/ 1,346 customers
— @levelsio (@levelsio) March 25, 2023
6 weeks since launch
Improving app every day, new features:
📸 More photorealism, skin texture
❌ Negative prompting
🦵 More body types
👩🏽 More AI models
🆓 Free to try https://t.co/NRs8GxmdF4 pic.twitter.com/VQMigasn5v -
I'm shocked it's taking off too, didn't really expect it. It was stuck at $12k MRR with high churn until the TikTok and Instagram traffic started.
— @levelsio (@levelsio) March 25, 2023
So I guess that first $12k was the Twitter audience trying it out, then quitting, while after that's it's real non-Twitter users -
[ TODO ]
— @levelsio (@levelsio) March 25, 2023
- increase resemblance
- try add LORA training
- try train SD for more photorealistic
- upgrade to SD 2.1 (now still SD 1.5) for higher reso (less artefacts, mangled hands/eyes etc) -
Who uses it?
— @levelsio (@levelsio) March 25, 2023
A varied sub set of ppl:
- ppl just trying it out
- ppl using it for dating app photos (I think)
- social media influencers using it for Instagram pics
- ppl creating artificial people/influencers -
Thanks to @replicatehq @bfirsh @anotherjesse and everyone else for helping every day to make this work so well!
— @levelsio (@levelsio) March 25, 2023 -
Traffic now live and open too on Simple Analytics: https://t.co/Oa3iQCStuZ pic.twitter.com/LbDLchvtYv
— @levelsio (@levelsio) March 26, 2023