Developing an Experimentality

Sometimes you get lucky.

Sometimes things go viral.

But virality and luck are nearly impossible to predict or engineer.

You need to develop an experimentality – and here's how:

— Jay Clouse (@jayclouse) June 26, 2023

An experimentality is an experiment mentality (get it?).

Instead of relying on best practices or assumptions, an experimentality pushes you to run small, controlled experiments to find the truth in the data.

This is what it looks like:https://t.co/e6ddO1p3nz

— Jay Clouse (@jayclouse) June 26, 2023

Data is a measuring stick.

Data empowers you to run experiments with the goal of influencing that data.

When you influence data, you influence outcomes.

And that is what the best creators in the world are doing.

— Jay Clouse (@jayclouse) June 26, 2023

This may seem complicated – but it doesn't have to be.

You may remember the scientific method from school:

1. Make an observation
2. Ask a question
3. Form a hypothesis or testable explanation
4. Make a prediction based on the hypothesis
5. Test the prediction
6. Iterate

— Jay Clouse (@jayclouse) June 26, 2023

I simplify things even further:

🎯 Goal
🤔 Hypothesis
🧪 Experiment
📓 Results

You start with a Goal.

Then, form a Hypothesis for how you can influence that goal.

Then, design an Experiment to test that Hypothesis.

The Results inform your next Hypothesis and Experiment

— Jay Clouse (@jayclouse) June 26, 2023

My success is 100% due to my experimentality.

I've never had a breakout moment.

I've had like one post go viral.

But 6+ years of experiments have compounded into a strong creator business.

And you can do this too.

— Jay Clouse (@jayclouse) June 26, 2023

If you enjoyed this thread:

1. Follow @jayclouse for tips to become a smarter creator
2. RT the tweet below to share it with other creatorshttps://t.co/pCNFdaet5g

— Jay Clouse (@jayclouse) June 26, 2023