Creating a Visual Brand
Read about how a team of designers created an unbelievable visual brand for a new brand. Learn how they created a brand platform and target audience persona, as well as the importance of investing in yourself and pursuing the larger luck surface area.
Aleksandr Volodarsky
Insights into growing a $15M startup. CEO of https://t.co/XUTTuzWPg2 (marketplace of vetted engineers)
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3 years ago, we launched a new brand.
— Aleksandr Volodarsky (@volodarik) June 1, 2023
The agency quoted us $250k, which made no sense.
We've invested a bunch of time in creating a brand platform and asked a team of designers to create a visual brand based on it.
The result was unbelievable (read on) pic.twitter.com/39wZZmxkDX -
Before I brag about our visual brand, please, meet
— Aleksandr Volodarsky (@volodarik) June 1, 2023
• target audience persona Matt
• brand persona Brian
They met in the incubator, and Brian became a good friend and a mentor for Matt. pic.twitter.com/R8G8kT8gAi -
"Every good startup is a cult." - @rabois.
— Aleksandr Volodarsky (@volodarik) June 1, 2023
This became a theme for the visual brand.
1/ Logo
The eye refers to Masonic symbols, and it hints at careful supervision over the development process. The triangle is also traditional for occult symbolism. pic.twitter.com/EeAD3P8BuM -
2/ Colors
— Aleksandr Volodarsky (@volodarik) June 1, 2023
Black color is perfect for secret societies, and at the same time, developers prefer dark interfaces of code editors. They chose bright colors on a dark background because it's easier to focus on the screen for a long time. pic.twitter.com/ksMXtKd2JJ -
3/ Font
— Aleksandr Volodarsky (@volodarik) June 1, 2023
To add uniqueness and gothic character to the "lemon cult", we've created an alphabet with initial letters for blog articles and a printed brand story for https://t.co/4oUbFsNHt4
Every letter has a story. pic.twitter.com/kY0MFy5z6a -
Every self-respecting secret society has its own code and history. At https://t.co/4oUbFsNHt4, it's a storybook written by @ itsmeksenia
— Aleksandr Volodarsky (@volodarik) June 1, 2023
The book, in a fairy-tale form, tells why the lemon has an eye and how it helps to find the best hands. pic.twitter.com/JJw3kII0zv -
4/ Illustrations
— Aleksandr Volodarsky (@volodarik) June 1, 2023
The illustration helps create an emotional connection with the product. The main thing that distinguishes the "illustration style of lemons" is ironic ideas, associations, and references that resonate with the target audience. pic.twitter.com/XwwXMGnWPq -
5/ Ads pic.twitter.com/Y0ThodEy1i
— Aleksandr Volodarsky (@volodarik) June 1, 2023 -
6/ And, of course, Swag 😍 pic.twitter.com/DLcdFSxheo
— Aleksandr Volodarsky (@volodarik) June 1, 2023 -
That's the wrap.
— Aleksandr Volodarsky (@volodarik) June 1, 2023
If you are looking for designers, hire this team.
DM me, I'm happy to do the intro. pic.twitter.com/Z53tJckJnU -
Copycats are the highest form of recognition.https://t.co/w6WWAuBiJZ
— Aleksandr Volodarsky (@volodarik) June 1, 2023 -
We also brew our own beer for engineers pic.twitter.com/Ulmn6h8mdr
— Aleksandr Volodarsky (@volodarik) June 1, 2023