Creating a Compelling Pitch Deck for Business Acquisition

Interested in raising $$$ for a business acquisition?

You need to capture attention from investors.

After looking at almost 1000 pitches, here's how to make a compelling pitch deck:

— Chris Munn (@chrisxmunn) April 18, 2023

Acquiring a business has a ton of moving parts.

You are dealing with investors, a bank, a seller, legal, and more.

But the vision for your business buying endeavors only comes to life with committed capital.

Don't overlook it.

— Chris Munn (@chrisxmunn) April 18, 2023

1/ Who You Are

This slide is meant to talk about who you are and what you are seeking to do.

It is meant to establish credibility with the reader.

Use this slide to state why you are uniquely positioned to acquire this business. pic.twitter.com/TNCOfctlxT

— Chris Munn (@chrisxmunn) April 18, 2023

2/ Lead With Numbers

Don't bury the lede here. Immediately inform the reader of the following:

-Purchase Price
-Revenue
-EBITDA
-Amount Looking to Raise
(Include a sources & uses chart as well) pic.twitter.com/GE0qKJGCbz

— Chris Munn (@chrisxmunn) April 18, 2023

3/ Vision

Sell your vision on the opportunity. Example:

B2B Manufacturing Roll Up Strategy
Acquire Businesses for 4x EBITDA
Plan to Sell in 5 Years for 6x EBITDA
Cash Flow from Platform Acquisition funds subsequent acq's pic.twitter.com/E4UmFO8sjN

— Chris Munn (@chrisxmunn) April 18, 2023

4/ Industry Info

Tell us about the industry you are buying into:

Why is it attractive?
Is it growing or contracting?
Who are the major players?
What are the headwinds the industry faces?

Be honest and transparent here to get potential investors comfortable with the risk. pic.twitter.com/WA1Z3TobAf

— Chris Munn (@chrisxmunn) April 18, 2023

5/ Company Info

Same deal here as it was with the industry slide.

Tell us about the company you are buying into:

How long in business?
Why is it attractive?
What are revenue trends?
What are the significant growth levers?
What are the headwinds the company faces? pic.twitter.com/GScMxH85W1

— Chris Munn (@chrisxmunn) April 18, 2023

6/ Company Financials

You will need a slide that shows past financials as well as future financials (which you should have already modeled out).

Be careful with your future projections as they will need to be defended (and rightfully so). pic.twitter.com/Az9SoV9bo3

— Chris Munn (@chrisxmunn) April 18, 2023

7/ What Do I Get?

The reader is now asking themselves 2 questions:

What is this person asking me for? + What do I get in return for that ask?

Use the Terms & Ask slide to answer those questions directly. pic.twitter.com/NuycuVJI1T

— Chris Munn (@chrisxmunn) April 18, 2023

8/ Digestif

You've given a lot of information for the reader to digest. Now deliver a post meal cocktail to send them on their way with a good feeling.

Regardless of their investment decision, make reading this worth their time.

Could be a fun fact on the biz or yourself. pic.twitter.com/C1MDG6lkOq

— Chris Munn (@chrisxmunn) April 18, 2023

9/ Legal

Before sending out any requests for fundraising, I would consult with an appropriate attorney.

They know more here than I do.

(plus my lawyer charged me $675 when I asked if I should include this slide) pic.twitter.com/noxsAk7E1m

— Chris Munn (@chrisxmunn) April 18, 2023

If you would like the full template presentation, I will be sending it to newsletter subscribers this week.

Subscribe here if you would like to receive a copy:https://t.co/vcP3acwSfR

— Chris Munn (@chrisxmunn) April 18, 2023

Both @bentigg and @Sam_Rosati have curated databases for both SMB sponsors and investors to use. Links below:https://t.co/l90OnVSlOhhttps://t.co/cLxTgISplm

— Chris Munn (@chrisxmunn) April 18, 2023