The Content Waterfall System: Growing Your Online Presence

Most people struggle to create content consistently.

But if you use The Content Waterfall System, I guarantee you won't:

— MATT GRAY (@matt_gray_) June 22, 2023

This system has allowed me to grow to:

• 496k followers on IG
• 110k followers on TikTok
• 205k followers on Twitter
• 240k followers on LinkedIn
• 10k YouTube subscribers

In less than a year.

Here’s the step-by-step breakdown for you to steal:

— MATT GRAY (@matt_gray_) June 22, 2023

Distribution

First-time founders focus on tech.

Second-time founders focus on distribution.

Post regularly and often to be omnipresent online.

Being everywhere at all times builds massive trust.

Optimize your growth on all platforms to maximize your surface area of luck.

— MATT GRAY (@matt_gray_) June 22, 2023

Repurposing

Here’s the secret:

Omnipresence doesn’t mean writing new content for every platform.

The secret lies in smart repurposing.

Here’s a simple yet effective strategy that will amplify your content distribution:

— MATT GRAY (@matt_gray_) June 22, 2023

Most people create different:

• Tweets
• Threads
• LinkedIn posts
• Instagram posts
• YouTube videos

This is a terrible approach.

With The Content Waterfall System, a single thread becomes a powerful content creation machine.

Let's break it down:

— MATT GRAY (@matt_gray_) June 22, 2023

By repurposing ideas, a single Twitter thread can become:

• 5 Tweets
• 2 TikTok videos
• 2 YouTube Shorts
• 2 Instagram Reels
• 1 LinkedIn Carousel
• 1 Instagram Carousel
• 1 Newsletter in 6 weeks

That's 14 pieces of content. pic.twitter.com/iCH11DaryH

— MATT GRAY (@matt_gray_) June 22, 2023

With this system, you're:

• Leveraging 1 piece of content
• Breaking it down
• Molding it to suit multiple platforms

In the process, you create over 28 pieces of content in just 1 hour from 2 threads.

— MATT GRAY (@matt_gray_) June 22, 2023

This is content repurposing at its finest.

With it, you:

• Save time
• Maximize output
• Maintain a strong online presence

Use resources efficiently to create a wealth of content.

— MATT GRAY (@matt_gray_) June 22, 2023

Remember, the internet is vast.

Your audience is scattered across various platforms.

• Adapt your content for different mediums
• Reach a bigger audience
• Grow your brand

That's the recipe for using The Content Waterfall System.

— MATT GRAY (@matt_gray_) June 22, 2023

Want to go deeper?

I run a (free) Workshop on The Smartest Route To $100k Per Month Using LinkedIn & Twitter today (a few hours away).

I'll be giving away my $100k Roadmap + Offer Creation Playbook FREE (worth $249).

I'd love to see you there 👇https://t.co/fQdgvx73uv

— MATT GRAY (@matt_gray_) June 22, 2023