Building a Good Reputation as a Content Creator

"How can content creators build a good reputation fast?"

I get asked this question often.

Because it's vital to selling your future product.

Customers buy from people they trust.

Here're 3 DOs and DON'Ts to building an online reputation:

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

DO #1 - Provide free value

Have a bias for giving more than receiving.

This applies to the:
• content you post
• cold DMs you send
• free products you share

If you're giving away a ton of free value to others, it will get noticed and reciprocated more often than not.

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

DO #2 - Stick to one main topic

The goal is to be known for one thing.

You need to write about one thing for a long time to do that.

I've written about email marketing for over 1.5 years.

When my network needs support with email marketing, they know to come to me.

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

DO #3 - More "How I" and less "How to"

You need both.

But "How I" stories are more valuable than "How to" stories.

Because anybody can google a topic and get a basic "How to" guide.

But they'd rather come to an expert they trust and know to hear exactly what they did.

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

DON'T #1 - Expect fast results

Reputations are built over time.

Answer this quick question:

Which account would you trust more?

The one that's been writing about copywriting for 1.5 months or 1.5 years.

Plan to show up for years.

Not weeks or months.

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

DON'T #2 - Overextend yourself

It's easy to fall into the trap of wanting to be everywhere.

• Instagram
• LinkedIn
• Twitter
• TikTok

You see creators crushing it on multiple channels and think you need to be everywhere.

Start with one channel and master it.

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

DON'T #3 - Try to appeal to everybody

An unclear message jumps around too many topics.

This muddies your reputation.

Because people don't know whether to follow you for x, y, or z.

Think of your ideal customer and write for that person every day.

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

TL;DR - 3 DOs and DON'Ts to building an online reputation:

DO #1 - Provide free value
DO #2 - Stick to one main topic
DO #3 - More "How I" and less "How to"

DON'T #1 - Expect fast results
DON'T #2 - Overextend yourself
DON'T #3 - Try to appeal to everybody

— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023

Thanks for reading!

I'm committed to showing up daily to help you become a better copywriter.

All I ask is that you show some love with likes, comments, and questions on this post :)

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— Joe Portsmouth 🧲 (@joe_portsmouth) June 25, 2023