Building Digital Leverage for Efficiency

How to build Digital Leverage.

Use the 1000x formula:

— Justin Welsh (@thejustinwelsh) June 16, 2023

One of the most powerful concepts is “Digital Leverage.”

It means using the internet to achieve more - with less time, effort, & resources.

You only have 24 hours in a day, and it's especially important to be efficient when you're a team of one.

Here's how:

— Justin Welsh (@thejustinwelsh) June 16, 2023

Content: Think 1x, Publish 10x

The best content starts with a single idea.

I create one robust, long-form piece of content.

Sometimes it’s a newsletter issue, an article, or a Thread.

Then, I chop it up & publish it 10x:

- Twitter
- LinkedIn
- Instagram
- IG Stories pic.twitter.com/XhVYdaf28I

— Justin Welsh (@thejustinwelsh) June 16, 2023

Selling: Publish 10x, Sell 100x

Use these posts as a “trojan horse” to promote your business.

Here's a few ideas:

- Link back to your website
- Promote a testimonial
- Encourage people to read an article

All of these can link to your products or services.

Passive selling.

— Justin Welsh (@thejustinwelsh) June 16, 2023

Compounding: Sell 100x, Compound 1,000x

If you make a few sales, you can start creating an army.

Incentivize your customers to talk about your business!

I set up a simple affiliate program that pays 35% instead of the typical 20% I see.

The goal?

Turn 100 sales into 1,000.

— Justin Welsh (@thejustinwelsh) June 16, 2023

This is the long journey from 1 idea to 1,000 sales.

- Content: Think 1x, Publish 10x

- Selling: Publish 10x, Sell 100x

- Compounding: Sell 100x, Compound 1,000x

I break down this whole flywheel here: https://t.co/K7rWwkjNlN

— Justin Welsh (@thejustinwelsh) June 16, 2023