Barbie Movie Causes Global Pink Paint Shortage

INSANE: The upcoming Barbie movie used so much florescent pink paint for its life-size Barbie Land that it caused a shortage of pink paint globally.

Is it a stunt? Is it true?

No one knows, but it doesn't matter.

Because it's working.

Here's why: pic.twitter.com/tnqoVLe3IE

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

"Leaking" the shortage story generated a tremendous amount of news attention."

It's an example of shock value PR.

• Generate bold, unique news angle.
• Ensure it will create a discussion
• Push to publishing partners

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

Newsflash: Most PR is bought & paid for.

PR agencies have exclusive agreements with leading publishers.

Agency delivers story, publisher runs it. pic.twitter.com/JaYp4omymh

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

How does this work for a marketing team?

Let's examine the pink paint narrative.

Barbie's team made a bold claim that some might disagree with.

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

It's a highly debatable statement.

How much pink paint is there in the world?

Did they really use that much?

The answer isn't obvious or findable.

So around and around people go.

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

Now, people want to know.

What does the set look like? Is it over the top?

Piquing curiosity is a great hook.

The result?

A spike in the search for the Barbie film, starting on May 26th and sustained from there. pic.twitter.com/bNda3TVQE2

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

They've leaked other stories too:

Ryan Gosling said, "No one ever cared about Ken"

Amy Schumer claimed she left the film because it wasn't "Feminist and Cool"

All to compete with other summer blockbusters.

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

We'll see how the stunts boost the film's release on July 21st.

But it's certainly worthwhile to study and think...

And it worked.

It got me, who's never given a sh*t about Barbie to do some research, checkout the trailer, and dig to find the truth.

— Alex Garcia 🔍 (@alexgarcia_atx) June 10, 2023

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