Achieving Digital Freedom with the 80:20 Rule
I make $10k-15k/month as a creator and I do client work for 90 minutes a week. Learn how I used the 80:20 rule to achieve digital freedom.
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Kieran Drew
Quit dentistry to become a writer, sharing what I learn as I build my creator business ยท Come join 22k+ reading my newsletter Digital Freedom
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I make $10k-15k/month as a creator.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
I do client work for 90 minutes a week.
I've never sent a SINGLE DM for business.
And I finish 'work' by midday.
Here's how I used the 80:20 rule to achieve Digital Freedom:
๐งต pic.twitter.com/59nzgjFx57 -
The problem:
— Kieran Drew (@ItsKieranDrew) April 5, 2023
Most advice on Twitter is focused on money-making tactics.
But if your diary is filled with clients, you're too busy to build leverage.
Over the past year, I've posted...
- 100+ threads
- 8 free video courses
- 1 million emails to my list
Here's the aim: -
Optimize for relationships over revenue.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
When you build more (and better) relationships with your audience, you put yourself in the best long-term profitable position.
An audience who knows, likes, and trusts you is an incredible asset.
So instead of chasing clients... -
Give away an unbelievable amount of free content.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
Most people hide their best ideas behind a paywall.
An easy way to stand out is to do the opposite. Make your free stuff better than their paid.
You want to treat your audience like buyers BEFORE they buy.
Likes ain't cash? -
They are if you do it right.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
Social media is top of funnel (catch attention)
People give you their emails for more material.
Your newsletter builds trust.
And you have a product or service (or both) to serve those ready to buy.
This is where the 80:20 rule comes in: -
First up.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
If your diary is filled with clients, bin 'em or outsource 'em (make the bare minimum)
You need time to do it right.
If you have a 9-5, use it to fund your future career.
The aim is to spend 80% of your focus on building reputation and 20% on revenue.
Here's how: -
Spend 10 months with one mission:
— Kieran Drew (@ItsKieranDrew) April 5, 2023
Overdelivering for your audience.
You want to build...
1. A powerful social presence
2. An engaging newsletter
3. Free, high quality digital assets like courses
These will put you a great position to monetize ๐ -
Over the next 2 months, build & launch a product.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
The reason we productize is because it requires no extra fulfilment when sold.
... Keeping you free to play the game.
People worry they won't get paid if they've given away so much for free.
Let me show why that's wrong. -
Your free content CREATES problems.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
By helping people get results, you've moved them along their journey.
All you need to do now is ask them what they're struggling with, and build the solution.
They trust you from your free stuff so they buy.
Here's where it gets exciting. -
Year 2, do it again.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
But now you have a product capturing the demand you create - so you can scale AND make money.
You'll enjoy compounding of:
- Audience growth
- Relationships
The secret is to delay the ask.
I just finished year 2 of this plan. Look at my growth ๐ pic.twitter.com/A1DbXfZjvm -
A creator's mission is to build trust at scale.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
Instead of working 1-1, focus on 1-to-many.
It takes time, but so does anything worthwhile.
After 2 years of optimizing for relationships, you have the platform to springboard your success.
Long-term games = better results. -
Thanks for reading!
— Kieran Drew (@ItsKieranDrew) April 5, 2023
If you enjoy writing and you're interested in building your creator business, drop me a follow as I share what I learn @itskierandrew.
And please drop a quick comment below if this was helpful!
All feedback is appreciated ๐ค https://t.co/T8QX3mnX5r -
P.S.
— Kieran Drew (@ItsKieranDrew) April 5, 2023
I have a full video course explaining how I built my business by writing online.
Come join 18K+ reading my newsletter Digital Freedom and I'll send ya it.
Pop in your details here:https://t.co/ORRT0eLwNC