Achieving Big Goals Through New Signature Products
This blog details the journey of a business that is on track to earn $600K this year. To reach even bigger goals, the business is developing and launching 1-2 new signature products. Learn more about the strategies and products that can help your business reach its goals.
Jay Clouse
Founder of Creator Science – studying creators, running experiments, and sharing what I learn • Helping you develop an experimentality 🧪🧠
-
My business is on pace to earn $600K this year.
— Jay Clouse (@jayclouse) June 14, 2023
That's BIG growth over last year, and here's the current breakdown:
1. Memberships: 69%
2. Sponsorship: 13%
3. Digital products: 6%
4. Affiliate: 4%
5. Royalties: 4%
6. Services: 4%
But I have an even BIGGER goal for the year... -
By the end of 2023, I want digital products to be my #1 income source on a monthly basis.
— Jay Clouse (@jayclouse) June 14, 2023
I don't want to earn *less* from memberships or sponsorships, just significantly more from digital products.
Here's how I'm going to do it... -
I'm going to develop and launch 1-2 new, signature products.
— Jay Clouse (@jayclouse) June 14, 2023
Right now, I have two full-length courses:
1.) Podcast Like The Pros
2.) Build A Beloved Membership
Both of those courses are *excellent* but they appeal to a small segment of my overall audience (creators). -
Right now, I'm starting to segment email subscribers at the point of joining my list.
— Jay Clouse (@jayclouse) June 14, 2023
When someone subscribes, they're faced with a short questionnaire learning:
1.) The platform(s) they create on
2.) Their current stage of business
This allows me to customize their experience -
So far, I've asked 167 subscribers up to 18 questions each.
— Jay Clouse (@jayclouse) June 14, 2023
And of the 1553 questions I've asked, 1470 (94.7%) have been answered. 🤯
Screenshot from RightMessage 👇 pic.twitter.com/z1bMPY28Of -
This allows me to create a specific, goal-oriented onboarding pathway for each new subscriber.
— Jay Clouse (@jayclouse) June 14, 2023
Based on their needs and goals, I can direct them towards my best free content AND make an offer for my best-fit paid product(s).
For every new subscriber! -
I've historically under-developed the digital product of my business,.
— Jay Clouse (@jayclouse) June 14, 2023
But May and June have been the second and third-highest months of digital product sales ever.
I've only made one change:https://t.co/QCssRNuHvH -
So by creating a system that automatically "talks" about the RIGHT product to the RIGHT subscriber at the RIGHT time, then I can focus all my energy on driving new email subscribers.
— Jay Clouse (@jayclouse) June 14, 2023
More subscribers → more sales
Think I'll pull it off by December? -
If this was interesting to you, I'd appreciate it if you RT this tweet! 👇https://t.co/aP8CNnAJiv
— Jay Clouse (@jayclouse) June 14, 2023