8 Ways to Be a Legendary Podcast Guest

Want to be a guest on more podcasts?

Be an incredible guest.

After hundreds of interviews, I can tell you – it's harder than you think.

8 ways to be a legendary podcast guest: 🧵

— Jay Clouse (@jayclouse) April 8, 2023

1. Be prepared to share examples

Ideas are great and you'll be asked to share them.

But even better than ideas are examples that illustrate your point.

Examples make your ideas tangible to the listener and really help make the show more engaging.

— Jay Clouse (@jayclouse) April 8, 2023

2. Back up your opinions with data

Hard data helps to illustrate your opinions and ideas.

I don't mean the Twitter "99% of people use this app wrong" type of data...

I mean real, research-backed data that supports your perspective.

— Jay Clouse (@jayclouse) April 8, 2023

3. Package your examples and data into stories

To take your data and examples a step further, turn them into stories.

Seth Godin is a master of this – he'll answer many questions by starting with, "Well, let me tell you about a time when..."

Listeners love stories.

— Jay Clouse (@jayclouse) April 8, 2023

4. Ask for the host's perspective

Interviewers love to ask questions – but they love to share their own perspectives too.

And that can seem awkward or interruptive unless the guest invites the host to share them.

This also builds trust in the HOST from the audience.

— Jay Clouse (@jayclouse) April 8, 2023

5. Pause more often

Sometimes you get on a roll. But if you never pause to give the host a chance to guide the conversation, we can end up on a 20-minute tangent.

When you pause, it allows hosts to guide the conversation. And we may just say, "Please, keep going."

— Jay Clouse (@jayclouse) April 8, 2023

6. Listen to the show beforehand

If you're able to listen to the show beforehand so you have a sense for things like:

• Tone
• Pacing
• Audience

It makes the final product so much better. And it's a kind, respectful gesture toward the host.

— Jay Clouse (@jayclouse) April 8, 2023

7. Lend credibility to the show

If you have an opportunity within the interview to callback to a previous episode or compliment the show on-air, it sends a strong message to the listeners:

"You're making a great choice. This is a show worth listening to."

Huge gift!

— Jay Clouse (@jayclouse) April 8, 2023

8. Share the final product

Believe it or not, most podcast guests make no effort to share the show with their own audience.

When you do, you stand out.

Other hosts will take notice AND you're more likely to be invited back.

— Jay Clouse (@jayclouse) April 8, 2023

That's a wrap! Any questions I can help answer?

If you enjoyed this thread:

1. Follow me @jayclouse for more tips for creators
2. RT the tweet below to share this thread with your audience https://t.co/Ic7ky799AJ

— Jay Clouse (@jayclouse) April 8, 2023