8 Tactics to 10x Email Signups in 3 Months

Starter Story collects over 2,000 emails a day on autopilot.

But just a few months ago, they were collecting ~200 emails.

So, who did they 10x their email signups in 3 months?

Here are the 8 tactics they use: pic.twitter.com/kaxGSul3aF

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

It comes down to four main points:

• Deliberate email capture widget placements
• Thoughtful value propositions
• Placements throughout different stages of the funnel
• Tailoring it to different audiences.

Let’s break it down from top to bottom

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

1. Top Menu bar

Audience: Site visitors

Placement: Top menu bar

Value proposition: Join the starter story community

Pat placed an always-on email collector on the top menu bar. Wherever someone is on the site, they have a way to give Starter Story their email. pic.twitter.com/7K7fq5CCku

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

2. Above The Fold

Audience: Visitors land on the home page

Placement: Above the fold, front, and center.

Value proposition: For free, access 4,329 case studies with founders to learn how they start their successful businesses. pic.twitter.com/cADlyr2Yz0

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

3. Within The Content Blocks (Lead Magnet)

Audience: Visitors scroll down the home page

Placement: Below the fold, within content blocks

Value proposition: Find your next business idea pic.twitter.com/1mtxy7CS5w

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

4. Within The Content Block (Feature)

Audience: Founders

Placement: Below the fold, within content blocks

Value proposition: Get your business story in front of thousands of readers

If the visitor is a founder, Pat also ensures an opt-in funnel for them. pic.twitter.com/EIj52Ukn6I

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

5. Exit Intent Pop-Up

Audience: Visitors with exit-intent

Placement: Full-screen takeover

Value proposition: For free, join 90k other subscribers to learn business ideas, marketing strategies, and money-making opportunities. pic.twitter.com/t5tjPBw6Qf

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

Quick break - you'd enjoy my newsletter if you enjoyed this case study.

Here's what to expect:

• 2 case studies every week
• 75k+ marketers and founders read it
•Only goal is to make you a better marketer
•3 Min a week

You can join here:https://t.co/1AkFGgCUkt

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

6. Embedded Within Case Studies

Audience: Readers of a case study

Placement: Embedded within case studies

Value proposition: For free, join 90k other subscribers to learn business ideas, marketing strategies, and money-making opportunities. pic.twitter.com/9kxX6fgXwE

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

7. Email Gated Content

Audience: Readers of multiple case studies

Placement: Email-gated case studies

Value proposition: Get a 15% discount for unlimited access to case studies. pic.twitter.com/gxIagoLLId

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

8. End Case Study Floating Bar

Audience: Case Study Readers

Placement: Bottom menu bar

Value proposition: Specific lead magnet offering 52 businesses you can start with $1k pic.twitter.com/LmqPRL0xvU

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

If you want to follow me @alexgarcia_atx then expect hella growth marketing content on your feed.

Topics like:
- How we create client landing pages
– How I'm building a 9-figure media co
- How to scale paid media (what's working & what isn't)
- How to write stellar copy

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023

So, how does @thepatwalls optimize Starter Story to capture emails?

• He doesn’t ask readers to sign up - he gives readers a reason to sign up

• He doesn’t just give readers one reason to sign up, but different reasons to sign up (multiple value props)

— Alex Garcia 🔍 (@alexgarcia_atx) June 11, 2023