8 Best Marketing Channels for SaaS Startups
Having acquired 25000+ customers and studied 100+ SaaS startups, learn how to use 8 of the best marketing channels to get customers. From ProductHunt to Crunchbase, discover the best ways to increase your customer base.

Tibo
Building https://t.co/SqfsvoXTFh & https://t.co/CSayh5CcgM to $10m ARR (both acquired) 🚢 sharing all my learnings about startups & audience building - while building new stuff

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I've built 15+ SaaS & acquired 25000+ customers
— Tibo (@tibo_maker) March 14, 2023
To do that, I've studied 100+ SaaS startups to understand how they get customers.
Here are 8 best marketing channels & how you can use them 👇 -
1. ProductHunt
— Tibo (@tibo_maker) March 14, 2023
I've ranked #1 on product hunt multiple times with all my products. This is a gold mine for getting new customers.
I did it so much that I ended up Maker of the year 2022 😎 - consider it pic.twitter.com/cXzTpOO0qk -
Here is an epic guide to building your product hunt strategyhttps://t.co/Xpw3mIKILu
— Tibo (@tibo_maker) March 14, 2023 -
2. Crunchbase
— Tibo (@tibo_maker) March 14, 2023
Let's say you have an enterprise solution
Got to Crunchbase & look for all the startups that raised funds in the last 2 months & are in your niche.
They are literally your customers, with NO budget problems -
Here's how you do it - https://t.co/lzA6WwMSau
— Tibo (@tibo_maker) March 14, 2023 -
3. SEO
— Tibo (@tibo_maker) March 14, 2023
From Day 1, you should start investing in SEO. This is still one of the best ways to generate inbound leads.
A good SEO strategy can be like being #1 on product hunt every day -
Here's the best thread you'll ever find on SEO - https://t.co/xvMexiLCt6
— Tibo (@tibo_maker) March 14, 2023 -
4. Cold Outreach
— Tibo (@tibo_maker) March 14, 2023
Use tools like https://t.co/K8dQncQz8W & find emails of all the companies you'd want to target. -
Here's how you write a killer cold email - https://t.co/mmQ8TUy4Kh
— Tibo (@tibo_maker) March 14, 2023 -
5. Hacker News
— Tibo (@tibo_maker) March 14, 2023
I've seen a lot of tech founders reaching out to other developers & tech founders on HackerNews, just to ask them for feedback on their product.
Most of them got new customers from there.