7 Quick-Hitting Copywriting Tips for Beginners
Writing copy can be difficult, but with these 7 quick-hitting tips, beginners can learn the basics of copywriting. These tips include being generous when writing and ruthless when editing, as well as using transition words to increase flow and continuity.
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Joe Portsmouth 🧲
Helping 12,000+ entrepreneurs grow their businesses with copywriting ✍️ Learn how to write high-converting copy with storytelling, psychology, & frameworks.
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I started writing copy 8+ years ago.
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
And made hundreds of mistakes along the way.
I wish I had learned these 7 quick-hitting copywriting tips when starting out: -
Merciless Editing:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Be generous when writing copy (write as much as you want).
Be ruthless when editing copy (edit as if it costs you money). -
Transition Words:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Stop writing boring copy.
Use transition words like:
• But
• And
• Still
• You see
• However
• Moving on
This helps you abruptly start a new paragraph/sentence.
And increase flow & continuity in your copy. -
One Thing At A Time:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Your copy should include only one offer and one call to action.
Anything beyond this confuses the customer.
The decision to act should be simple and clear. -
Use Numbers Whenever Possible:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
"Lose fat" - Okay
"Lose fat in 14 days" - Good
"Lose 3 pounds in 14 days" - Better -
Don't Tell Them, Show Them:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Instead of just talking about the product or service...
Show them how your previous customers benefited.
e.g. Use testimonials & case studies. -
Nail The Hook:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
The first lines of any copy decide whether your customer will read further.
Your only job is to get them to read the next line.
Then the next line.
Then the next line.
That can't happen unless they get past the hook. -
Contractions > Expansion:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Contractions make your writing more fluent.
Examples:
• I'd
• I've
• Isn't
It gives a human touch to your words.
And makes you sound like you're talking instead of telling. -
TLDR: 7 quick-hitting copywriting tips:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
• Nail The Hook
• Transition Words
• Merciless Editing
• One Thing At A Time
• Contractions > Expansion
• Don't Tell Them, Show Them
• Use Numbers Whenever Possible -
Thanks for reading!
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
If you enjoyed this post:
1. Follow me @joe_portsmouth for more copywriting insights.
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Want more quick-hitting copywriting tips?
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
I've been bookmarking the best copywriting tweets for 1.5+ years.
I took 67 of the most powerful tips & put them into a swipe file.
So you can level up your writing in a few min.
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