Jun 7, 2023

7 Quick-Hitting Copywriting Tips for Beginners

Writing copy can be difficult, but with these 7 quick-hitting tips, beginners can learn the basics of copywriting. These tips include being generous when writing and ruthless when editing, as well as using transition words to increase flow and continuity.

WRITING COMMUNICATION CREATIVITY

Joe Portsmouth 🧲

Helping 12,000+ entrepreneurs grow their businesses with copywriting ✍️ Learn how to write high-converting copy with storytelling, psychology, & frameworks.

Member of Business & Startups

I started writing copy 8+ years ago.

And made hundreds of mistakes along the way.

I wish I had learned these 7 quick-hitting copywriting tips when starting out:
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Merciless Editing:

Be generous when writing copy (write as much as you want).

Be ruthless when editing copy (edit as if it costs you money).
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Transition Words:

Stop writing boring copy.

Use transition words like:

• But
• And
• Still
• You see
• However
• Moving on

This helps you abruptly start a new paragraph/sentence.

And increase flow & continuity in your copy.
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
One Thing At A Time:

Your copy should include only one offer and one call to action.

Anything beyond this confuses the customer.

The decision to act should be simple and clear.
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Use Numbers Whenever Possible:

"Lose fat" - Okay

"Lose fat in 14 days" - Good

"Lose 3 pounds in 14 days" - Better
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Don't Tell Them, Show Them:

Instead of just talking about the product or service...

Show them how your previous customers benefited.

e.g. Use testimonials & case studies.
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Nail The Hook:

The first lines of any copy decide whether your customer will read further.

Your only job is to get them to read the next line.

Then the next line.

Then the next line.

That can't happen unless they get past the hook.
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Contractions > Expansion:

Contractions make your writing more fluent.

Examples:
• I'd
• I've
• Isn't

It gives a human touch to your words.

And makes you sound like you're talking instead of telling.
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
TLDR: 7 quick-hitting copywriting tips:

• Nail The Hook
• Transition Words
• Merciless Editing
• One Thing At A Time
• Contractions > Expansion
• Don't Tell Them, Show Them
• Use Numbers Whenever Possible
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Thanks for reading!

If you enjoyed this post:

1. Follow me @joe_portsmouth for more copywriting insights.
2. RT the tweet below to share with your audience. https://t.co/4yYTJgvtPS
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023
Want more quick-hitting copywriting tips?

I've been bookmarking the best copywriting tweets for 1.5+ years.

I took 67 of the most powerful tips & put them into a swipe file.

So you can level up your writing in a few min.

Grab your free swipe file here: https://t.co/kjAK1TKHjg
— Joe Portsmouth 🧲 (@joe_portsmouth) June 7, 2023