7 Mistakes to Avoid When Building a Creator Business

Building a creator business is great fun.

But for years I struggled to get any momentum. Now that I’ve made over $250,000, I realised a lot of decisions held me back.

Here’re 7 common mistakes you need to avoid as a creator:

— Kieran Drew (@ItsKieranDrew) June 21, 2023

Don’t spread too thin.

Try to achieve everything and you’ll achieve nothing. FOMO ruins most businesses. Instead, follow the rule of one:

· Write one platform

· Serve one avatar

· Sell one offer

Simplicity is the secret.

— Kieran Drew (@ItsKieranDrew) June 21, 2023

Share your story.

I used to believe you should never write about yourself. But people follow people. You are your best differentiator.

Storytelling slices through the noise.

Let your audience in.

— Kieran Drew (@ItsKieranDrew) June 21, 2023

Prioritize learning.

Money Twitter love to talk about why you don’t need a ‘pointless degree’.

But trust me:

You need to give yourself one.

Marketing. Copywriting. Entrepreneurship. Social media. Emails.

Take the creator skill stack seriously.

— Kieran Drew (@ItsKieranDrew) June 21, 2023

Don’t be a guru. Be a guide.

Everyone’s trying to be the next Hormozi but they don’t have the bank account or biceps to back it up.

Trust me:

You don’t need to be an expert to create something worth sharing.

Help those 2 steps behind.

— Kieran Drew (@ItsKieranDrew) June 21, 2023

Sell something.

I can’t tell you how long I wasted worrying about how I’d make money online.

But guess what?

I had nothing to sell.

Seems stupid. But I see this every day. Pick a problem. Create the solution. Market it.

Action is the answer.

— Kieran Drew (@ItsKieranDrew) June 21, 2023

Write smart.

You’ll never build a business if you don’t make content effortless.

How?
1. Follow the data
2. Give more of what your audience wants
3. Repurpose your best ideas
4. Repost your threads

Your ideas are your assets. Make them work harder for you.

— Kieran Drew (@ItsKieranDrew) June 21, 2023

Enjoy yourself.

The secret to audience building is to have a genuinely good time.

Follow your curiosity. Embrace your weirdness. Ignore what doesn’t excite you.

Zoom out during the tough times. Celebrate during the good.

Nobody can compete with you if you're having fun.

— Kieran Drew (@ItsKieranDrew) June 21, 2023