5 Tactics to Stop Marketing Teams Wasting Time

Marketing teams waste HUNDREDS of hours per year on unnecessary tasks.

I've seen it over and over and over again.

Here are the 5 tactics to stop the death by thousand cuts 🧵

— adriane schwager (@aschwags3) March 30, 2023

1. Establish a strong naming convention

You want to be "data-driven" right? It is IMPOSSIBLE to get insights out of your data without a proper naming convention.

Create a detailed reference sheet once and make sure your team follows the naming convention *every single time*.

— adriane schwager (@aschwags3) March 30, 2023

Congrats. After a while, you'll be able to spot trends. See what's working and what's not.

Setting up a good convention is btw easier said than done. Here are some pointers:

— adriane schwager (@aschwags3) March 30, 2023

[Goal of campaign] – [Objective set in Facebook]

[Campaign name] - [Ad name and number]

[Creative name] - [Angle] - [Copy] - [Variation]

All of it varies by platform. But add as much information as possible. With some GSheet magic, you can then break it easily down again.

— adriane schwager (@aschwags3) March 30, 2023

2. Build an idea bank

Creativity doesn't always strike when you need it to - Creative block can be a huge time suck.

Whenever you come up with a good idea/concept that's not useful in the moment, track it.

You never know when you might need the inspiration.

— adriane schwager (@aschwags3) March 30, 2023

There are many ways to save ads you like and things you want to test.

Use Word /GDoc. Screenshots + Google Drive. Dedicated Slack Channels. Just make sure to share it with your team.

You can also get fancy with something like @foreplay_co

Pick whatever works best for you!

— adriane schwager (@aschwags3) March 30, 2023

3. Customize in bulk

Google Ads Editor is great! Use it for easy copy & paste.

Facebook / Meta makes is harder - but you can duplicate and use bulk uploads via CSV.

LinkedIn still hates Marketers and requires 234,323 clicks to get something launched with the right UTMs.

— adriane schwager (@aschwags3) March 30, 2023

4. Invest time into a proper setup

Tweak the reporting to your needs. Don't use the default columns Meta / Google throws at you. Customize it!

But don't stop here.

Implement your custom KPIs. CPLs for various conversions in Google Ads for example.

And don't forget the basics:

— adriane schwager (@aschwags3) March 30, 2023

Track all conversions the right way. Offline conversion tracking based on CRM data in Google Ads, etc.

Yes, it's a pain to set it up. But it's incredibly powerful.

Suddenly the almighty Google AI will not optimize for "conversions" but for paying customers or ROAS!!!

— adriane schwager (@aschwags3) March 30, 2023

The time you invest into a proper tech and reporting setup will be invaluable. Highest ROI activity most Marketing teams can do.

(Yet, many VC-funded startups - especially in B2B - still sleep on it because it's hard)

— adriane schwager (@aschwags3) March 30, 2023

5. Delegate wherever you can

The secret of successful Growth teams? They delegate most of the things I mentioned here:

— adriane schwager (@aschwags3) March 30, 2023

A perfect setup? Crucial, but you don't want your Head of Marketing to spend days in Tag Manager.

Launching ads? Checking naming conventions? UTMs? Nothing you would want your $100k hire to do

Combine data from Meta, Analytics and Triple Whale in one report? You get the idea...

— adriane schwager (@aschwags3) March 30, 2023

The fastest-growing companies all leverage offshore talent for those tasks.

This allows their senior team to focus on the strategy and high-value tasks. To test more things. To add more variations.

Simply put: to spin the flywheel faster.

— adriane schwager (@aschwags3) March 30, 2023

There are many ways to find offshore talent.

But my company GrowthAssistant is the best when it comes to Growth / Marketing talent. Since that's all we focus on!!

We are finding and embedding the right people in your company. Support you all the way and set you up for success.

— adriane schwager (@aschwags3) March 30, 2023

100+ companies already trust GrowthAssistant to support their Marketing team

Companies like Calm, DoorDash, ClickUp or WPP

If you want to learn more, join our waitlist. The first step is a risk-free intro call where we analyze which areas we can support!https://t.co/Q5HQE2RbZe

— adriane schwager (@aschwags3) March 30, 2023