5 Key Things to Look for in P&L Statements
An underrated business skill is reading P&L statements. Learn how to examine gross margin, read for hidden info, and do a ProForma on how you'll need to run the business.
Sieva Kozinsky
Follow me for lessons on how to invest & generate cash flow for your life. Own 17+ businesses at https://t.co/ZVHgFAOAUo
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An underrated business skill:
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
Reading P&L statements.
There's hidden info in all of them.
Here are 5 key things to look for in P&Ls: -
1. Examine gross margin
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
I’m looking for 40% or higher. Any lower indicates the company is likely underperforming.
Monitor a company’s gross margin over time. Is it improving or getting worse? -
2. Dig into variable costs
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
Large or odd variable costs are likely a red flag that the business isn’t managing expenses properly. Plus, they’re much tougher to budget for.
Watch these in past P&Ls.
Are the variable costs consistent? Or do they fluctuate wildly? -
3. Payroll can show where profits are going
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
Compare payroll to gross margin over the span of years and months. Is that margin being compressed over time?
If margin is eroding due to payroll it’s a flag. -
Same thing in the opposite direction.
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
Some businesses are running too lean. When you buy them you will need to add staff.
Make sure you do a “ProForma” on how you’ll need to run the business if/when the owner leaves. -
4. Revenue trends
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
Is revenue growing steadily or is it inconsistent?
Small businesses are unpredictable, so don’t expect a clean line. But you can draw a trend line across many months and see if the business is trending up.
As a rule we avoid businesses in decline. -
5. Depreciation
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
Depreciation is a cost to your business.
Don’t add it back when you’re calculating a valuation for the company.
Assets are being worn out, and you need to replace them.
Look at the last 5 years.
Has yearly depreciation gone down or up? Inspect why that is. -
This is a very high-level primer of P&Ls.
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023
There’s obviously much more to it than this, but I hope this gets you started.
If this was helpful to you, help others by retweeting the first Tweet.
And for more business advice and tips, follow @SievaKozinsky. -
If you want deep dives on what I look for when investing in a business, sign-up to my weekly newsletter:https://t.co/TDEhZMrFRi
— Sieva Kozinsky (@SievaKozinsky) June 15, 2023