5 Key Lessons From Jeff Bezos' Shareholder Letters
Jeff Bezos' 24 shareholder letters are packed with timeless business and investing wisdom. Learn the five key lessons that every investor, entrepreneur, and manager should know, from mission over competition to wandering versus efficiency.

Brian Feroldi (🧠,📈)
I demystify finance | Author, Investor, Teacher | Tweets about money & investing | 55,000+ investors read my free Long Term Mindset newsletter

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Jeff Bezos wrote 24 shareholder letters.
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
They are FILLED with timeless business & investing wisdom.
Here are 5 key lessons that every investor, entrepreneur, and manager should know: pic.twitter.com/Zs1JuPkAEh -
Lesson: Mission over Competition
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
Don’t allow the desire to be the best to fuel you. That's living in reaction to others.
Instead, be driven by the internal motivation to fulfill your mission. pic.twitter.com/taHpSppeOH -
Lesson: Don’t give in to equilibrium
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
The world wants everything to come into equilibrium. It’s less effort, which makes it appealing.
But giving in means you lose the most important thing: your distinctiveness pic.twitter.com/SJf4ET8RB8 -
Lesson: Wandering vs efficiency
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
Efficiency can be great. But, it makes you fragile.
Without a counterbalance, there’s a world of missed opportunities.
The solution: wandering pic.twitter.com/HPQKwbK9iD -
Lesson: How to Invent
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
You must actively pursue failure.
Amazon’s grave of failed ideas has lots of residents, but they are all canceled out by the incredible success of AWS pic.twitter.com/zQkYPqJpVO -
Lesson: Two types of decisions
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
One-way doors vs. two-way doors
Knowing the difference is crucial pic.twitter.com/XcRz7eHtOf -
I keep a google sheet that has links to the best:
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
▪️ Shareholder Letters
▪️ Free Investing Resources
▪️ Books
▪️ Podcasts
▪️ Youtube channels
....and more that I find
Want a free copy? Enter $0 at this link:https://t.co/bGdXvsjKf3 -
To review, Bezos’ five most important lessons:
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023
1⃣Focus on mission over competition
2⃣Don’t give in to equilibrium
3⃣Wandering counter-balances efficiency
4⃣Invent by embracing failure
5⃣2-Way Doors vs 1-Way Doors -
I'll end with this timeless quote from Bezos in response to the volatility of Amazon's stock: pic.twitter.com/y0yVvC3HKu
— Brian Feroldi (🧠,📈) (@BrianFeroldi) March 15, 2023