The 3-Step Creator ARM Funnel: How to Build a $6.4 Million a Year Business

How I built a $6,430,000 a year business by following a simple strategy.

The 3-step Creator ARM Funnel:

— MATT GRAY (@matt_gray_) June 21, 2023

This funnel is broken down into 3 steps:

• Attention
• Relationship
• Monetize

Sounds simple enough.

But there's some nuance.

So let's dive in:

— MATT GRAY (@matt_gray_) June 21, 2023

Attention

This is where you grab eyeballs.

The platforms to leverage for this are:

• TikTok
• Twitter
• YouTube
• LinkedIn
• Instagram

Each platform has benefits.

But they all serve the same purpose:

To get discovered.

A distribution strategy to maximize attention: pic.twitter.com/QUXuo1hEP0

— MATT GRAY (@matt_gray_) June 21, 2023

YouTube

Create compounding content that resonates with your audience.

Focus on niche topics to stand out.

Bad: “How to grow your business”

Good: “How to leverage IG Reels to sell your course”

Talk directly to your specific target viewer.

Give them exactly what they need.

— MATT GRAY (@matt_gray_) June 21, 2023

Twitter

Use Twitter as a gym for your ideas.

To grab attention:

• Write threads
• Spend 30 mins daily engaging
• Dial in on high-performing content

Repurpose proven ideas across platforms.

Master Twitter to unlock the full power of social media.

— MATT GRAY (@matt_gray_) June 21, 2023

LinkedIn

This has a lot of untapped potential.

The consumer/creator ratio is insanely high.

Share your:

• Insights
• Case studies
• Industry trends

And you'll quickly see traction.

Pro tip: cross-post your best Twitter content to LinkedIn.

2 birds. 1 stone.

— MATT GRAY (@matt_gray_) June 21, 2023

Instagram and TikTok

Use these platforms to connect with your audience on a personal level.

Whether it's:

• Quick tips
• Behind-the-scenes looks
• Or a glimpse of your day-to-day life

These platforms are the powerhouses of visuals and short, captivating content.

— MATT GRAY (@matt_gray_) June 21, 2023

Relationships

Build a newsletter to deepen relationships with an audience of true fans that you own.

To grow it:

• Master your CTAs
• Give away free tools
• Use multiple channels

Those who optimize their personal brands to collect emails will print money on command.

— MATT GRAY (@matt_gray_) June 21, 2023

Monetization

It's time to pitch your irresistible offer.

Do this with:

• Courses
• Coaching
• Paid Communities

But remember — this isn't just about making money.

It's about arming your community with the skills they need to level up.

— MATT GRAY (@matt_gray_) June 21, 2023

The Creator ARM Funnel is about transitioning from:

• Awareness
• To trust
• To transaction

I've built 8-figure businesses from it.

And if you follow these steps, you will too.

— MATT GRAY (@matt_gray_) June 21, 2023

Want to go deeper?

I run a (free) Workshop on The Smartest Route To $100k Per Month Using LinkedIn & Twitter on June 22 (just 24 hours away).

I'll be giving away my $100k Roadmap + Offer Creation Playbook FREE (worth $249).

I'd love to see you there 👇https://t.co/fQdgvx73uv

— MATT GRAY (@matt_gray_) June 21, 2023