10 Must-Read Marketing Books
Most people suck at marketing, but these 10 books can help you become a master. Learn the art of effective copywriting, how to use the 7 influence principles to get customers to say yes, and more.
Sohaib Albadawee
A job gets you paid, entrepreneurship gets you freedom. Tweets about going from an employee to a $1M one-person business @GrowthTribe_ 🗿
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Most people suck at marketing.
— Sohaib Albadawee (@albadawee) April 11, 2023
But if you read these 10 marketing books, I guarantee you won’t: -
1. Ogilvy On Advertising by David Ogilvy
— Sohaib Albadawee (@albadawee) April 11, 2023
Ogilvy is a master at writing, his sales letter generated 100's of millions of dollars.
What you'll learn → Master the art of effective copywriting. pic.twitter.com/vgHrUfrkRd -
2. Influence by Robert Cialdini
— Sohaib Albadawee (@albadawee) April 11, 2023
A New York Times bestseller and Forbes smartest business book.
What you'll learn → How to use the 7 influence principles to get customers to say yes. pic.twitter.com/9s8yftU9ug -
3. Hacking Growth by Sean Ellis & Morgan Brown
— Sohaib Albadawee (@albadawee) April 11, 2023
Written by the top marketers from Drop-Box & Shopify.
What you'll learn → Use growth marketing principles and tactics for business growth. pic.twitter.com/hVgZgNqkYN -
4. Shoe Dog by Phil Knight
— Sohaib Albadawee (@albadawee) April 11, 2023
Lessons from one of the top brands of all time: Nike.
What you'll learn → Lessons on how to understand, use and live the aspects of brand marketing. pic.twitter.com/6jS8YltJLc -
5. Breakthrough Advertising by Gene Schwartz’s
— Sohaib Albadawee (@albadawee) April 11, 2023
The bible of copywriting. This book was so rare that used copies sold for $400.
What you'll learn → Why people buy and craft the perfect marketing message to make it happen. pic.twitter.com/xYpjGGtRLD -
6. Product-Led Growth by Wes Bush
— Sohaib Albadawee (@albadawee) April 11, 2023
Perfect for SaaS product marketing and growth.
What you'll learn → Pick your product business model, optimize your user experience, reducing churn. pic.twitter.com/7355vyqtu6 -
7. Building A Story Brand by Donald Miller
— Sohaib Albadawee (@albadawee) April 11, 2023
A must-read for building brands/products/
What you'll learn → Create a brand story that'll inspire customers to fall in love with your brand/products. pic.twitter.com/NIaxHAEzLl -
8. Permission Marketing by Seth Godin
— Sohaib Albadawee (@albadawee) April 11, 2023
This is one of his best work.
What you'll learn → Offer value to turn strangers into customers. pic.twitter.com/VjRFgHcKni -
9. Buyology by Martin Lindstrom
— Sohaib Albadawee (@albadawee) April 11, 2023
Based on Lindstrom's neuro-marketing studies.
What you'll learn → Become familiar with all aspects of neuroscience that influence customers buying decisions. pic.twitter.com/ssZLo208pE -
10. Everybody Writes by Ann Handley
— Sohaib Albadawee (@albadawee) April 11, 2023
The best practical guide on content marketing.
What you'll learn → Use content to communicate effectively, so you can attract and retain customers in the long run. pic.twitter.com/jLsa8eHUxH -
BONUS: 11. The 1-Page Marketing Plan by Allan Dib
— Sohaib Albadawee (@albadawee) April 11, 2023
"Warning: Do not read this book if you hate money.” - Allan Dib
What you'll learn → How to deal with competition, pricing, and get great marketing results on a budget. pic.twitter.com/u5fZZ6pClT -
TL;DR:
— Sohaib Albadawee (@albadawee) April 11, 2023
10 books to master marketing:
1/ Influence
2/ Buyology
3/ Shoe Dog
4/ Hacking Growth
5/ Everybody Writes
6/ Product-Led Growth
7/ Permission Marketing
8/ Ogilvy On Advertising
9/ Building A Story Brand
10/ Breakthrough Advertising
11/ The 1-Page Marketing Plan -
If you enjoyed this thread:
— Sohaib Albadawee (@albadawee) April 11, 2023
• Follow me @albadawee on my journey from 0 → $1M.
• Like/Comment/ RT to help your friends up their Marketing game. https://t.co/luy9fGxV5g